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BAI and RMA unite as ProSight Financial Association
When BAI (Bank Administration Institute) and RMA (Risk Management Association) announced their merger, they saw an opportunity to do more than combine organizations. They set out to create something entirely new. Together, they could unite risk, compliance, education, and insight to better serve financial services organizations and the industry at large.
Monigle partnered with the combined team to define a brand rooted in purpose, not just offerings, moving quickly from discovery to naming ahead of the merger close. Through close collaboration, brand, business, and culture were intentionally aligned every step of the way. Today, ProSight empowers leaders to connect with peers, access expanded learning and development resources, and make confident decisions that strengthen their organizations and create positive ripple effects across the industry.
