Monigle plays key role in rebrand of Sutter Health, a leading California-based health system
DENVER – FEB. 5, 2024 – Monigle, an independent brand experience company, announces the launch of the new Sutter Health brand, signaling continued momentum at one of the nation’s leading health systems and underscoring the organization’s storied history and focus on patients, people and community partnerships.
Built on a solid foundation of high-quality care, clinical expertise and a commitment to its communities, Sutter Health is evolving and unifying its organization to serve more patients through greater access to connected care. More than a logo, Sutter Health’s new brand and marketing strategies reflect Sutter’s future direction. This overhaul, rooted in a bold vision to become the most comprehensive, integrated, and connected health system for getting and staying well, signals a pivotal moment for Sutter Health. Aligned with a broad narrative of change across the organization and within the evolving landscape of healthcare, this transformation included a new mission, cultural shifts and brand changes, led by the brand promise of energizing people-centered action.
“Sutter Health’s brand promise represents the next evolution of healthcare – simplifying how patients experience healthcare systems and integrating the cultural shifts necessary to have a true consumer focus and reach people authentically,” said Elspeth Monigle, Director of Strategy at Monigle. “This next chapter for Sutter required a refreshed identity that reflected Sutter Health’s momentum and confidence while staying true to its history and strong reputation.”
“Our brand relaunch goes well beyond visuals – it’s an opportunity to tell a story about the depth and breadth of Sutter Health’s capabilities today and our bold ambitions for the future,” said Jennifer Bollinger, Senior Vice President and Chief Consumer and Brand Officer of Sutter Health. “Along with this new expression, Sutter is redefining connections for those in our care, emphasizing a modern, consumer approach and deepening our commitment to infusing this new energy throughout every aspect of the experience. “The rebrand signals Sutter Health’s commitment to positively impacting more lives. This is represented in their new logo by the change in the direction of the energy lines – a symbol of Sutter Health’s upward momentum and path forward.
With Monigle’s comprehensive approach, the brand and expression shifted to one that’s nimble, real and relentless, brand architecture simplification across the system to emphasize ONE Sutter Health and activated deep-reaching impact for the 53,000 employees, 14,000 providers and the nearly 3.5 million patients Sutter cares for each year. As we, along with Sutter Health, usher in this transformation, the changes will gradually unfold across California, becoming increasingly visible in the early part of this year and extending far beyond as the evolution continues.
Monigle is committed to building and transforming world-class brands with our client partners. With the country’s leading practice in healthcare delivery branding and experience, Monigle provides insights into how consumer needs are shifting while the industry faces new challenges and opportunities for growth. The future of healthcare is here, and the new Sutter Health brand is boldly paving the way for new possibilities in healthcare.
Monigle is a brand experience company fueled by humanizing brands to move people. Now in our 6th decade, we are one of the largest independent brand consultancies in the United States. We are independent in spirit and ownership, unbound to the status quo and shareholders. Fueled by 150 builders and makers across offices in Denver and New York and remotely, our teams create and deliver powerful, human brand experiences across a spectrum of services, including insights, strategy, creative, culture, activation, branded environments, and management. We solve problems by putting people at the core and creating memorable moments that drive human impact.
Humanizing Brands. Moving People. For more information, visit www.monigle.com.
About Sutter Health
Sutter Health is a not-for-profit healthcare system dedicated to providing comprehensive care throughout California. Committed to health equity, community partnerships, and innovative, high-quality patient care, Sutter Health is pursuing a bold new plan to reach more people and make excellent healthcare more connected and accessible. Currently serving nearly 3.5 million patients, thanks to our dedicated team of more than 57,000 employees and clinicians, and 12,000+ affiliated physicians, with a unified focus on expanding care to serve more patients.
Sutter Health delivers exceptional and affordable care through its hospitals, medical groups, ambulatory surgery centers, urgent care clinics, telehealth, home health, and hospice services. Dedicated to transforming healthcare, at Sutter Health, getting better never stops.