HMPS26

Justin Wartell
Managing Principal
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Gabriel Cohen
Chief Marketing Officer
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Dave Middendorf
Executive Director, Health, Care, and Wellness
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Heather Baillee
Senior Director, Strategy
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Kim Hofland
Senior Director, Healthcare Engagement
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Fix Your Framework: Strategic Brand Architecture

Pre-Summit Strategy Session

Monday, May 4
8:00 am – 9:30 am

Brand portfolios can get messy fast. Join your colleagues in an interactive workshop, and explore how to diagnose your current brand architecture, and apply practical tools to make clear, defensible decisions.

Building a Grassroots Movement for Experience Change

Tuesday, May 5
11:30 am – 12:30 pm

At UCI Health, experience transformation didn’t start with mandates, but rather with a coalition of committed leaders. Learn how they bridged “be the next Disney” ambitions with operational realities, gaining traction across fragmented structures and competing priorities.

Visit us at Booth #26

Get a sneak peek of your brand’s position in the Most Human Brand rankings—a preview of how you stack up among 224 brands, plus a quick snapshot of your data prior to the release of Humanizing Brand Experience Vol. 9 on May 19.