Evaluate and prioritize which activities to scale up or back to achieve your goals

A brand’s health starts on the inside, blending governance and adaptability to grow and thrive. This scorecard will help you assess your brand across 20 key dimensions, guiding strategic focus and team unity. It helps brand leaders secure budgets, craft long-term plans, and tackle immediate challenges. Your score isn’t just a number; it’s a tool for tracking progress, outshining competitors, and building a brand that lasts.

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