Content Pages
Brand Architecture series
In this series, we walk through Brand Architecture triggers and in-depth deep dives of common catalysts that cause brand leaders to revisit their portfolios – and then discuss key steps for successfully restructuring.
Brand Architecture series – Part 1: Ten key steps to move from managing brand identity to creating experiences
Brand Architecture series – Part 1: Ten key steps to move from managing brand identity to creating experiences
Brand Architecture series – Part 2: Five reasons to evaluate your Brand Architecture
Brand Architecture series – Part 2: Five reasons to evaluate your Brand Architecture
Brand Architecture series – Part 3: Big Brand Architecture decisions begin by assessing brand equity
Brand Architecture series – Part 3: Big Brand Architecture decisions begin by assessing brand equity
Brand Architecture series – Part 4: Two essential ingredients: The go-to-market strategy and the buyer journey
Brand Architecture series – Part 4: Two essential ingredients: The go-to-market strategy and the buyer journey
Brand Architecture series – Part 5: The impact of legal and regulatory considerations
