Valaris - Monigle

The new Valaris brand strives to create a sleek, sophisticated brand expression in a category that at times did not convey the cutting-edge nature of the technology that was utilized. The identity serves as a powerful identifier of an exciting merger and more important provides a banner for all employees to be proud of. All of the design elements within the system work in conjunction to reflect the new brand platform of Boldly First while still feeling appropriate for the mining category.

Brand Essence

Mantra

Boldly First

Attributes

Intrepid Spirit Ingenuity Scale Leadership

Derived from the Latin valere: meaning strength, to rule and something of value

The “V” in Valaris is one of the strongest letters in the alphabet and provided excellent direction for monograms that not only were distinctive but reminiscent of the act of drilling

Valaris also has phonetic similarity to valor, which reflects the courage and measured boldness characterized by their employees

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Client Quote

“As we looked to bring our company together under a new identity following a recently completed merger, Monigle helped design and deliver a new brand and communications that united our employees and created a shared sense of pride across the organization.”

– Nick Georgas, Senior Director, Investor Relations and Communications

Bringing together two international organizations to create a global leader

Boldly First

Intrepid Spirit Ingenuity Scale Leadership

Client Quote