Dignity Health

Dignity Health

California’s largest hospital provider implements a cost-effective, future-focused sign conversion program.

Unity through a new brand

Catholic Healthcare West, a health system located throughout California, Nevada and Arizona, was converging from an aggregation of various hospitals into one new brand called Dignity Health. The move was part of the system’s strategy to expand nationally.

Following the rebrand, Dignity Health needed to implement the name change across the entire network. Together with Monigle, Dignity Health navigated the complex branding environment by implementing a cohesive, retail-centric conversion strategy that boosted brand presence—and subsequently brand awareness—throughout the system.

Dignity Health - Signage at night
Dignity Health - Horizontal signage

Limited budgets, maximum impact

Because name changes had to happen across 39 main hospital campuses and more than 300 off-site and satellite locations, budget was a real concern. To keep hardware costs to a minimum, the team began the design process with the goal of repurposing and rebranding existing signage whenever possible. Each signage solution maintained the integrity of the original design intent. The sign applications and wayfinding created the layer of brand consistency necessary to provide clarity and increase awareness. The result was a more consumer-centric presence in the marketplace and increased branding opportunities for Dignity Health locations.

Dignity Health navigated the complex branding environment by implementing a cohesive, retail-centric conversion strategy that boosted brand presence throughout the system.

Simplicity in the details

By using our proprietary software SignChart®—which tracks and manages the process for faster and smarter sign conversion—Dignity Health and Monigle were able to manage hundreds of sign conversion projects at once, on a condensed timeframe. And a holistic approach, encompassing end-to-end design, management and construction, made navigating government approvals a simple part of the process—rather than a project-stalling obstacle.

Dignity Health - SignChart

Positioned for the future

As healthcare has continued to become more and more integrated, it was imperative that Dignity Health’s brand presence showcase integration at every possible touchpoint. Dignity Health’s accomplishment of this, in spite of budget constraints, exemplifies the power of creative thinking. Through unification and the smart allocation of resources, the brand is now positioned in the marketplace for the future of healthcare.

Dignity Health - Signage daytime
Dignity Health - Hospital

Through unification and the smart allocation of resources, the brand is now positioned in the marketplace for the future of healthcare.

Dignity Health - Location map

300+ locations

Dignity Health converted signage across its entire network, including 39 hospital campuses.

Dignity Health - Signage daytime with building

#1 in California

Headquartered in San Francisco, Dignity Health is the largest hospital provider in the Golden State, and the fifth-largest health system in the nation.

60,000 team members

Dignity Health’s staff and caregivers treat patients in three states.

43,000 ZIP codes

Dignity Health’s pioneering Community Need Index maps the level of community health need for every ZIP code in the country.