Overview
Quest Diagnostic’s new state-of-the art testing facility, Clifton Lab, is transforming the future of healthcare diagnostics. With first-of-its-kind technology and automation, this purpose-built lab had an incredible story that needed to be told. While staying true to the Quest brand, we paired custom large-scale graphics with bold messaging to design a unique experience that would engage, inspire, and inform both employees and customers as they walk through the space.
Brand Essence
Value proposition
Pillars
Experience
easier
We set out to make every
aspect of the diagnostics
experience simpler for you.
We’re
always on
Purpose-built automation
and operational redundancies
mean you can rely on us.
We’re invested in
your future
We’ve invested in diagnostics
of the future, and we want to
pass on the investment to you.
More insight to
more people
With a more powerful engine
at the center of our eastern region, we help make our
local communities healthier.
