With the total integration of technology and social media into our lives, traditional advertising has lost its effectiveness. Today’s consumers are more savvy than ever and these empowered consumers are being exposed to over 5,000 advertising messages a day. This means brands must become more authentic, more transparent and more positive, in more dynamic ways. So it begs these questions: what is the essence of a great brand? And, how does a brand capture the trust that once was standard generations ago, but no longer exists?
We recommend watching this video, The Naked Brand: The Future of Marketing, which explores the transparency and accountability needed for branding in the new age of advertising. https://www.bloomberg.com/video/the-naked-brand-the-future-of-marketing-wTo1reeNTNugBjR1Qj~gnA.html