Topic: Physical expression of brand
Signage Series Part 1 – Discovery Phase
Managing a facility sign conversion through a merger or acquisition (M&A) can be challenging for most companies. This six-part series will walk you through Monigle's process for successfully navigating a...
Enabling a Consistent Brand Experience
Expectations for your brand have never been higher—and they’re coming at you from every direction. Customers need this. Employees want that. Shareholders demand the other thing. Your job is to...
Embrace the messiness: Reflections on the 2022 SEGD Branded Environments conference
Alison More, our Senior Director of Experiential Design, attended the SEGD branded environments conference in NYC. For over 15 years, Alison has been focusing on the role environments play in...
Monigle in the news: Infusing brand into physical space to build culture and community
Infusing brand into a space can help bring to life an organization’s core principles—its mission, vision, values, and personality—in a way that feels tangible and tactile for the employees who...
Monigle reflection: SEGD wayfinding and placemaking
Connecting people to places through branding, environments, communication, and experiences is what Monigle’s Environmental team does daily. But as good as we are, it’s important to participate in discussions that...
Enabling a Consistent Brand Experience
Expectations for your brand have never been higher—and they’re coming at you from every direction. Customers need this. Employees want that. Shareholders demand the other thing. Your job is to...
Enriching environmental experience, Part two: How to use brand as a filter to localize your spaces
Physical space is an extension of brand—an area where a company’s personality, culture, and values come to life within four walls. But it’s not just an organization’s overarching identity that...
Enriching environmental experience, Part one: Integrating brand across your physical spaces
The importance of building brand into physical space Physical space can create an impactful experience and strong impression for every one of your visitors, customers, and employees. It’s a unique...
Bringing Brand to Life in Physical Spaces
Moving beyond the typical into the physical In order to grow and drive your business successfully, you have to do more than just elevate a single touchpoint or speak to...
Integrating Brand Elements into Physical Space to Elevate Experience
Physical space: the ultimate vehicle for building brand experiences Physical space is a powerful medium. In our first installment, Bringing Brand to Life in Physical Spaces, we discussed how these...
The Timeless Clarity of Pictograms
In 1994 three speleologists unearthed the entrance of an unknown cave in southern France. Named after one of its three discoverers, “Grotte Chauvet” contains around 1,000 drawings and carvings. Created...
The Pivotal Role of Brand in the Post-COVID Office
The office is changing The Covid-19 pandemic completely transformed the way we work. For people in non-essential fields, the office—once a cornerstone of their Monday to Friday routines—effectively disappeared. Lockdowns...
The chain reaction that starts with employee happiness in healthcare
The future of healthcare depends on improved employee experience. Along with listening, rewarding, and empowering – it’s time to invest in enhancing employee spaces. Employee experience: An essential component...
Aligning Space, Staff, and Services for an Optimal Healthcare Experience
Space, staff, and services: To create human-centered healthcare experiences, all three must work together. Improving experience through behavioral solutions As a mother of two young sons and the former...
BBVA-PNC Brand Conversion
Monigle designed and managed the signage conversion for the merger of PNC Financial Services Group (and their subsidiary PNC Bank) and BBVA USA over the Indigenous Peoples' holiday weekend. The...
Clifton Diagnostic Testing Lab Case Study
Quest Diagnostic’s new state-of-the art testing facility, Clifton Lab, is transforming the future of healthcare diagnostics. With first-of-its-kind technology and automation, this purpose-built lab had an incredible story that needed...
The New Spaces of Health Care
Exploring Changes that Deliver More Human Brand Experience By: Ashton Furgeson and Sam Tucker It’s more apparent now than ever before—health care is everywhere, and it needs to be....
Monigle in the News: In the Room w/ Todd Marksberry Podcast
Our very own Kurt Monigle, Principal of Monigle, was invited to be a guest on the In the Room with Todd Marksberry podcast. Hosted by Canvas Credit Union President &...
HMPS – Leadership in the New Era of Experience
As health care organizations seek to create a more human, consumer-focused experience, the best results will happen when marketing and patient experience leaders work together. Hear new research on what...
Building A Strong Brand Experience: Quest Diagnostics
When customers say they want a clean and efficient experience, it’s easy to miss delivering on other human needs like feeling cared for, supported and informed. No one can fault...
Improving the Bank Experience, Branch by Branch
Even though many transactions can now be made virtually, the physical experience of the branch is still a critical element to banking. Given it’s such a vital component of many...
Tenet Healthcare
The diversified health care services company gets closer to its customers through a deep exploration into the orthopedic journey.
Bank of America
A bank invests in its environmental branding and grows into a global financial force.
Enterprise
The world’s largest rental car company evolves its brand and paves the way for more market share.
Dignity Health
California’s largest hospital provider implements a cost-effective, future-focused sign conversion program.
Azura Vascular Care
A medical giant builds a new brand for its fragmented network of vascular centers.
Chase
An acquisition spurs the nation’s largest financial institution to change the face of retail banking.
Bank ATMs Are Getting a Face Lift: A New Customer Experience in Retail Banking
When Chemical Bank installed its very first ATM in 1969, it dispensed a fixed amount of money when a user inserted a special card. It was the first step in performing...
JetBlue Mints Premium Brand Experience
Expedited check-in. Preferred baggage claim. Lie-flat seats. Non-stop entertainment. Small plates inspired by a New York restaurant. Full-bottle wine service. A free amenities kit from Birchbox. Sounds like a first-class...