Topic: Managing your brand
Linking brand to results: How, when and what
Ultimately, brand delivers sales. It’s the most obvious outcome. However, it is the most complex to find causality or correlations. Brand also impacts perceptions, word of mouth, and margins relative...
Abandon Digital Asset Management – It’s time for Brand Asset Management
Historically, brands had time to develop guidelines and assets slowly. Time was available to cure them. Digital asset management (DAM) systems grew in this environment. Assets were seen as...
The building of a Brand Center – Part 3: A new mindset
A brand center is a content-rich, concentrated version of a typical brand website. It puts a brand lens on the user experience for specific tasks and relevant content.
How to get a Brand Center approved
Many of you have asked, “While I am getting my brand center budget approved, what should I do to get ready?” There are three key components to building a brand...
Monigle in the News: Humanizing Brand Governance
Recently, BEAM, Monigle’s robust brand and asset management platform, was the featured cover story for one of the leading technology magazines, CIO Review. Read Article In the article the author,...
Monigle in the News: Why Are Brands No Longer Keeping Their Guidelines Under Lock and Key?
Brand teams are learning that a well-told brand story is no longer reserved purely for internal marketing team members. Instead, teams are exploring what could be achieved if their brand...
What is the Difference: DAM system vs. BAM system?
Find out which system is right for you and your company: a Digital Asset Management (DAM) system, or a Brand Asset Management (BAM) system It’s no secret: Digital Asset Management...
Monigle In the News: “Future of Brand Guidelines”- Branding Magazine Contribution
A more human-centered approach is required to replace the traditional rulebook When was the last time you read a manual of any sort? Did you read the instructions when you...
How to Get Ready for the Future of Work
In the past three+ weeks our world has been turned inside-out, or more accurately, outside-in. As we adjust to working from home, our relationships with each other and with technology...
NN Group – Behind the Brands Webinar
What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite...
5 of our favorite takeaways from Behind the Brands, our Brand Concierge Webinar with NN Group
What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite...
What is the Difference: DAM system vs. BAM system?
It’s no secret: Digital asset management (DAM) software is a must-have for organizations of every size, shape and stripe. As content demand and output increase—by as much as 50 percent...
Breathing New Life into Your Brand via Bots
Implementing a chatbot can be heroically successful by providing significant value to customers; however, it could also be a tragic failure, by missing a chance to further develop your brand...
5 Key Takeaways from DAM LA
Recently we attended and presented at DAM LA, the largest conference dedicated to digital asset management on the West Coast, where we had the opportunity to connect with hundreds of...
Deloitte
The Big Four professional services firm builds a brand — and brand center — for the speed of business.
Northwell Health, VCU Health, and Children’s Health Recognized for Best-In-Class Brand Governance at E-Healthcare Awards
Brand governance has traditionally been a topic that receives little attention beyond ensuring that the right people have access to the brand guidelines. Today, the task of stewarding a brand...
Brand Center: To Build, or Not to Build – That is the Question
If you have gone through a brand refresh in the last 24 months or have one on the horizon, one of the challenges you’ll be facing is how to drive...
From identityManager to BEAM: Reinventing the Brand Center
If you’ve ever been through a rebrand, you’ll likely remember the angst leading up to the launch. Chances are you handed every employee a nicely crafted brand book and pointed...
[Q&A] VCU Health’s CMO Talks About Activating the Brand: Day Two and Beyond
Managing a brand change is no easy task. But, when done right, it can be an opportunity to propel the entire organization forward. For VCU Health, that meant unifying its...
Elevating Engagement with a Best-in-Class Brand Center
eHealthcare Leadership Award Winners: Duke Medicine and Children’s Health BEAM (Brand Engagement and Asset Management) sites won eHealthcare Leadership Awards for Best Interactive and Best Intranet sites at the Nineteenth Annual...
Driving Efficiency with Digital Guidelines
Digital Guidelines The need for content within organizations has transcended business verticals, and now every team has a need for branded content in some capacity. Companies create an exponential number...
A Chat with Summer Austin, Director of Strategic Marketing
An enduring rebrand: over 10 years strong On June 26th, Gabe Cohen, chief marketing officer at Monigle, and Summer Austin, director of strategic marketing at Camden Property Trust will be...
A Brand Owner’s Guide to Surviving Mobilegeddon
Congratulations! If you are reading this, it means you have survived the latest doomsday event. And while few people bought into the Mayan prophecy that stated the earth would end...
Brand Consistency Doesn’t Have to Mean Inflexibility
We often hear “It’s all about brand consistency.” Initially what comes to mind is a homogeneous and regimented look and feel. Something similar to the image below of Southwest Airline’s...
5 Tips to Diagnose Your Ailing Health Care Brand
Many health care marketing and communication professionals recognize the value of a strong and well-functioning brand. However, in some organizations the symptoms of a “sick” brand can go unnoticed for...
How Digital Contributes to Brand Development
Each November I attend the Healthcare Internet Conference (HCIC), which is my chance to learn about the newest and coolest ideas being implemented in healthcare marketing. The 2014 HCIC was...
The Seven Keys to a Successful Rebrand
Why a rebrand should be viewed as a symbol of change, not a change of symbol In today’s world, it seems as if companies are going through some level of...
How Digital Tools Help Build Your Brand, Part Two
In Part Two of this series we explore the features and benefits of brand management sites and digital tools so you can decide what’s right for you. While we typically...
Educate Senior Leaders on the Importance of Brand
One of the most rewarding aspects of working in the brand-consulting field is helping a wide spectrum of senior executives to achieve their strategic goals. And when I say wide...