Topic: Mergers and acquisitions
Brand architecture series introduction: 10 key steps to move from managing brand identity to creating experiences
A business’s portfolio is rarely a static set of products or fixed list of services. In fact, when it comes to a company’s roster of offerings, the only consistent factor...
Mergers and Acquisitions Playbook
An M&A can mean many different things for brands, employees and audiences. In our detailed M&A playbook we dive into what problems will likely arise, what issues you may face,...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Supporting brands at scale
An acquisition can mean many things for brands and their employees and audiences. Organizational alignment and collaboration amongst key stakeholders is the primary component to driving acquisition success. Join as we...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
The Top 5 Most Essential Takeaways from our M&A Rebrand Playbook
In case you missed it, you can always go back and review every chapter of our full M&A rebrand playbook here. Over the past year, we dove into the...
Brand Architecture Problems: Four Indicators
Sometimes, brand architecture problems are easy to spot. You may know them as “logo soup” or “clean up jobs” – when the visualization of a brand and its assets is...
Your Merger & Acquisition Playbook: Five Approaches for Using Brand to Maximize Business Value
Brand can be your secret weapon throughout a merger and acquisition process—but only if you wield it right. M&A (Merger & Acquisition) situations are complicated by nature but giving brand...
The Science and Art of Naming
Everyone has an opinion on a name. As a person who can write and speak, they feel qualified to come up with names. But the name for your company and...
Mergers and Acquisitions Playbook
An M&A can mean many different things for brands, employees and audiences. In our detailed M&A playbook we dive into what problems will likely arise, what issues you may face,...
Proactive Branding
When we think of the top reasons organizations choose to engage in brand strategy work, the majority fall into the reactive category. In other words, after an event has happened...
Part 11/11: Bringing Your Audiences Along
If you haven’t already, please check out the earlier pieces in this series. Over the course of this M&A rebrand series, we’ve covered everything from selecting a name and...
Part 10/11: Define the New Experience
If you haven’t already, please check out the earlier pieces in this series. Experience defines how consumers engage with brand. It’s how your brand elements, employees, environments, products and...
Part 9/11: Organize Your Portfolio
If you haven’t already, please check out the earlier pieces in this series. During any M&A, you will have to consider how to integrate and organize each party’s portfolio...
Part 8/11: Telling the Bigger Story
If you haven’t already, please check out the earlier pieces in this series. Throughout this series, we’ve discussed many of the challenging elements of executing an M&A rebrand. But today,...
Part 7/11: Putting Culture First During M&A
If you haven’t already, please check out the earlier pieces in this series. In today’s world, it’s impossible to separate the brand from culture. How an organization’s people act, come...
Part 6/11: Determining the Degree You Need to Signal Change
If you haven’t already, please check out the earlier pieces in this series. An M&A can mean many different things for brands, their employees, and their audiences. Sometimes, it means a fresh...
Part 5/11: Using Data to Reduce Subjectivity During an M&A
If you haven’t already, please check out the earlier pieces in this series. As the saying goes, knowledge is power. The more you know about the different audiences and organizations...
Part 4/11: Establishing the Team and Process During an M&A
If you haven’t already, please check out the earlier pieces in this series. Welcome back, M&A-rebranders. Today we’re talking teamwork: because if one thing is certain during an M&A...
Part 3/11: Navigating Close Dates During an Merger & Acquisition Rebrand
In Part 3 of our ongoing series, we take you through a key planning stage: navigating close dates and the considerations you should take in evaluation and planning of the...
Part 2/11: Choosing the Right Name During M&A
If you haven’t already, please check out the earlier pieces in this series. Your name strategy should reflect your business strategy During M&A, one of the first questions on people’s...
Part 1/11: Intro to Merger & Acquisition Rebrand Series
Introducing Your 10-Step Playbook for M&A Rebrand Success A Merger and/or Acquisition (M&A) process is challenging on its own. Add a rebrand effort to the mix and you’ve got a...
BB&T – SunTrust Merger: A New Name for the Future of Banking?
The new name will represent the most important new name in the banking sector since the creation of Ally Financial (the 19th largest bank in the U.S.) in 2010. We...
A Merger of Equals: 5 Brand Questions for Dow-DuPont
The merger of Dow Chemical Co. and DuPont Co. will bring together two of America’s oldest corporations into a $120 billion behemoth. The deal is just another example of the recent wave of mega-mergers...
Palladium Energy and ICCNexergy Cut the Cord
We take for granted how much our lives depend on batteries and how much they have evolved in the last decade. So much so, that it’s almost impossible to imagine...