Topic: Client stories
WTW
A rapid and robust discovery process built the brief: Be bold, Be clear, Be a connector. Ideas extracted from the wealth of intelligence, experience, and relationships that Willis Towers Watson...
WTW
A rapid and robust discovery process built the brief: Be bold, Be clear, Be a connector. Ideas extracted from the wealth of intelligence, experience, and relationships that Willis Towers Watson...
Henry Ford Health Marketing and Experience lead shares takeaways from rebrand experience
Heather Geisler didn’t start off in healthcare. Most of her career has been spent considering storytelling through different lenses: politics, journalism, and hospitality. In each of these roles, she worked...
A Health System Rebrand: What Happened at Henry Ford Health
Hear how our teams partnered together to navigate pandemic challenges, a new partnership with Michigan State University, and socialization of major change with a range of stakeholders to build a...
Johns Hopkins Webinar
If there’s one thing that COVID-19 has taught the healthcare industry, it’s the importance of creating a human connection. Brands that offer more personalized, human experiences see increases in satisfaction,...
BBVA-PNC Brand Conversion
Monigle designed and managed the signage conversion for the merger of PNC Financial Services Group (and their subsidiary PNC Bank) and BBVA USA over the Indigenous Peoples' holiday weekend. The...
Monigle in the News: For Johns Hopkins Medicine, Leading Starts with Listening
Based on the most recent Humanizing Brand Experience Vol 4 report, Johns Hopkins Medicine leads the way in humanizing health care brand experiences, ranking first out of more than 200...
Calyx
A pharmaceutical giant’s spinoff company makes waves by bringing confidence and humanity to informatics technology.
Monigle Shortlisted for 13 North American Transform Awards
We’re excited to announce that we have been shortlisted for 13 North American Transform Awards for our work with Microsoft, Quest Diagnostics, Calyx, Stratus Unlimited, Centrilogic, Amwins, and Luminous Health!...
Monigle in the News: Healthcare Insights for Marketers Podcast
Recently, one of our clients, Christine Albert, Chief Marketing Officer at LCMC Health was featured on True North Custom’s Healthcare Insights for Marketers podcast on how humanizing the LCMC Health brand...
Clifton Diagnostic Testing Lab Case Study
Quest Diagnostic’s new state-of-the art testing facility, Clifton Lab, is transforming the future of healthcare diagnostics. With first-of-its-kind technology and automation, this purpose-built lab had an incredible story that needed...
Monigle in the News: In the Room w/ Todd Marksberry Podcast
Our very own Kurt Monigle, Principal of Monigle, was invited to be a guest on the In the Room with Todd Marksberry podcast. Hosted by Canvas Credit Union President &...
HMPS – COVID-19: A Catalyst for a More Human Experience
This is health care’s moment. The core elements of brand experience have been magnified by the pressure COVID-19 has put on the health care industry. Health care marketers now have...
HMPS – Brand Leadership Through Covid-19: Northwell Health’s Approach
COVID-19 is quickly changing health care, and organizations at the forefront of this change are charting the course for what’s next. Northwell Health took unprecedented early action as the crisis...
Building A Strong Brand Experience: Quest Diagnostics
When customers say they want a clean and efficient experience, it’s easy to miss delivering on other human needs like feeling cared for, supported and informed. No one can fault...
Sempra: Bringing Brand to Life in Culture
Sempra Energy is well recognized as a Fortune World’s Most Admired Company and is a leader in diversity and inclusion, being recognized as a best place to work for LGBTQ...
Leadership in the New Era of Experience
The consumerization of health care has fundamentally changed the game, and there is no going back. Now more than ever, consumers want and need authentic, human connections with their health...
How public art in NYC represents the evolving role of health care
There are countless reasons why New Yorkers love New York. One of them is the indescribable energy that flows through the streets—the constant opportunity to discover something new, be it...
Northwell & Forum – Covid-19 Webinar Follow up
COVID-19 is quickly changing healthcare, and organizations at the forefront of this change are charting the course for what’s next. Northwell Health took unprecedented early action as the crisis took...
Celebrating Health Care Heroes: Part III
We continue to be heartened by the authenticity and creativity of health care brands in their responses to Covid-19, particularly as it relates to the people and communities that power...
Celebrating Health Care Heroes: Part II
If you haven’t already, check out more examples in Health Care Heroes Series: Learn More: Celebrating Health Care Heroes in the Age of COVID-19 (Part I) Learn More: Celebrating Health...
Celebrating Health Care Heroes in the Age of COVID-19
There’s been no shortage of gratitude across the country as non-health care people see the incredible sacrifice that health care professionals and care providers are making on behalf of our...
Getting the Board on Board: A CEO and CMO Perspective on Enabling Change through Politics, Policies and People
Making big changes across an organization is never easy—especially when those changes challenge the status quo and disrupt the “way we’ve always done it” mentality. But that’s exactly what needed...
Unapologetically New Orleans: Bringing LCMC Health to life
Bringing LCMC Health to life You know the feeling. The feeling when someone goes above and beyond. The feeling when you know someone has gone out of their way—just for...
BB&T – SunTrust Merger: A New Name for the Future of Banking?
The new name will represent the most important new name in the banking sector since the creation of Ally Financial (the 19th largest bank in the U.S.) in 2010. We...
