Topic: Building human brands
How Financial Services brands can apply lessons learned from previous crises to meet today’s challenges
The financial industry is no stranger to crisis. From the 2008 financial crisis to the COVID-19 pandemic, financial brands have faced significant challenges that have tested their resilience and ability...
Brand architecture series introduction: 10 key steps to move from managing brand identity to creating experiences
A business’s portfolio is rarely a static set of products or fixed list of services. In fact, when it comes to a company’s roster of offerings, the only consistent factor...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Humanspeak series: Part 2 – Brand storytelling
Storytelling is our most primitive, and still most effective communications tool. Stories help us influence, teach and inspire. Stories convey culture, history and values. Research shows our lizard brains light...
Humanizing the Customer Experience: Lessons in making banking personal
Hear what matters most in customer experience in financial services and which financial institutions do it best (and why). Based on insights from our Humanizing Customer Experience Vol 2 research...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Episode 18: Brand Accountability in an Age of Transparency
With all the tools available, it is easy to validate claims that brands make. When a promise is made, it is impossible to get out of it. People are now...
Episode 17: Understanding Digital Strategy
Digital strategy is an essential part of marketing. Leveraging the tools available and executing the right strategies helps a lot for your company’s success in the digital age. In this...
Episode 16: The Business Case for Digital
When Daniel Incandela joined ReachDesk, he was tasked with revamping the entire operation and designing a competitive brand in a digital environment. He chats with Greg Silverman to share how...
Episode 15: Measuring the Experience
Does experience really change how consumers behave? Today’s guest is Jonathan Yaffe, co-founder and CEO of AnyRoad, the first ERM (experience relationship management) platform that focuses on delivering and measuring...
Humanspeak series: Part 1 – Meaningful conversation
In this new series, Humanspeak, we will provide insights into how to create more effective, compelling communications by humanizing the language of your brand. As human beings, we crave connection....
Episode 14: Digitally Enable Your Personal Brand
With everything and everyone going digital, how can you separate your brand from the pack and stand out? Vivian Chen, the Founder and CEO of Rise, is helping brands do...
Exploring the future of Brand Architecture
The traditional definition of brand architecture is structured, technical, and all about keeping things as buttoned-up as possible. But as brands have evolved, so have the questions, consumer needs, and...
Henry Ford Health Marketing and Experience lead shares takeaways from rebrand experience
Heather Geisler didn’t start off in healthcare. Most of her career has been spent considering storytelling through different lenses: politics, journalism, and hospitality. In each of these roles, she worked...
Renaming Your Brand Stress-free
Renaming your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization makes....
The Seven Deadly Sins of Brand Activation
Why do most rebrands fail to reach their full potential? Once a brand is defined, the hard work of bringing it to life through activation begins. Brand activation is the...
How to know when your design needs design
The world around us is constantly evolving. From new fashion trends to technological advancements to drastic culture shifts, change is happening at a faster rate than ever before and with...
Human Brand: Guiding Principles
The brands we love most are no different from the humans we love most. Those that help us grow, heal, achieve, remember and feel. Those that are helpful and generous,...
Forces of Change: Humanizing the Customer Experience
In this series, we will delve into Humanizing the Customer Experience in the Financial Services sector, including key trends and questions you should be asking in consideration of how well...
10 Tips to Nail Your Rebrand
Rebrands favor the bold. Especially when a company changes strategic course, undergoes a major episodic event such as a Merger & Acquisition, or doubles-down on their key tenets. We say...
The Science and Art of Naming
Everyone has an opinion on a name. As a person who can write and speak, they feel qualified to come up with names. But the name for your company and...
For Financial Institutions, Keeping Pace Means Getting Personal
Brian Elkins is the Executive Director of Strategy and the head of our Financial Services practice at Monigle Okay, so you’ve met your customers’ minimum basic needs. Security? Check. Trust?...
5 Tips to Instantly Improve Your Brand Voice
Just like logo and design systems tell your brand’s story visually, the way a brand writes, speaks and sounds is a fundamental part of your expression. A strong brand voice...
Five tips for a successful digital-first design
Now more than ever, it’s critical for companies to reach their consumers in the right place and at the right time in their journey. As we continue to navigate the...
Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 2
If you haven’t already, please check out Part 1 of this two-part series. Your company is ready to change its name. Now what? Now comes what we at Monigle...
Why is there so much confusion between the discipline of Branding and Advertising?
It’s got to be Amazon’s fault…this confusion that is percolating in the industry. After all, Amazon’s primarily responsible for the “one-stopification” of America in this digital age. The trend of...
Johns Hopkins Webinar
If there’s one thing that COVID-19 has taught the healthcare industry, it’s the importance of creating a human connection. Brands that offer more personalized, human experiences see increases in satisfaction,...
Creating A New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...
A Pragmatic Approach Toward Brand Scenario Planning
How to evaluate scenario planning for your brand as we emerge from this elongated crisis In this two-part blog series, we will delve into the topic of brand scenario...
How to Connect—and Stay Connected—with Today’s Emotionally-Driven Consumers
Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....
A Pragmatic Approach to Brand Scenario Planning: Part II
If you haven’t read Part 1 about Brand Scenario Planning yet, please start here. Part 1: (read here) Part 2: Why Brand Scenario Planning? A proposed approach Anchor Scenarios Macro...
Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 1
“Level with us…do we really need to change our company’s name?” At Monigle, it’s a question we’re asked all of the time, and for good reason. Nothing strikes fear into...
Ingredients for a Powerful Brand Positioning
While it might feel like COVID-19 has changed everything when it comes to health and care, it hasn’t impacted the core of what it means to deliver human brand experiences....
Monigle in the News: 14 Unique Ways to Learn About a Client’s Audience
Monigle Managing Principal, Justin Wartell, was featured in the recent Forbes article 14 Unique Ways For Agencies To Learn About A Client’s Audience. Understanding the makeup of a client’s audience...
Monigle in the News: 13 Ways for a Company to Create and Cultivate a Strong Brand Voice
Our Managing Principal at Monigle, Justin Wartell, was featured in the Forbes article 13 Ways for a Company to Create and Cultivate a Strong Brand Voice. Let’s think about your...
Proactive Branding
When we think of the top reasons organizations choose to engage in brand strategy work, the majority fall into the reactive category. In other words, after an event has happened...
Monigle in the News: Humanizing Brand Governance
Recently, BEAM, Monigle’s robust brand and asset management platform, was the featured cover story for one of the leading technology magazines, CIO Review. Read Article In the article the author,...
Brand Architecture: More Than Just a Clean-Up Job
We hear it all the time – “can you guys help us clean up our brand architecture?” or “our logo system is a mess; we need some brand architecture help.”...
What health care marketers need to know about Gen Z
The oldest millennials are nearing their 40s—it’s past time we start thinking about the next generation of health care consumers. Let’s talk Gen Z. Also known as: Generation Z, Post-Millennials,...
Part 2: Optimizing Brand Architecture for Healthcare Systems: One-size does not fit all
If you have not already, please review part 1 of this series. Part 1: Part 2: Businesses of growing healthcare systems could be damaged if their portfolios are not...