Topic: Building human brands
Henry Ford Health Marketing and Experience lead shares takeaways from rebrand experience
Heather Geisler didn’t start off in healthcare. Most of her career has been spent considering storytelling through different lenses: politics, journalism, and hospitality. In each of these roles, she worked...
For Financial Institutions, Keeping Pace Means Getting Personal
Brian Elkins is the Executive Director of Strategy and the head of our Financial Services practice at Monigle Okay, so you’ve met your customers’ minimum basic needs. Security? Check. Trust?...
Brand Architecture Series – Part 1: Exploring the Future of Brand Architecture
The traditional definition of brand architecture is structured, technical, and all about keeping things as buttoned-up as possible. But as brands have evolved, so have the questions, consumer needs, and...
Monigle in the News: 14 Unique Ways to Learn About a Client’s Audience
Monigle Managing Principal, Justin Wartell, was featured in the recent Forbes article 14 Unique Ways For Agencies To Learn About A Client’s Audience. Understanding the makeup of a client’s audience...
Monigle in the News: 13 Ways for a Company to Create and Cultivate a Strong Brand Voice
Our Managing Principal at Monigle, Justin Wartell, was featured in the Forbes article 13 Ways for a Company to Create and Cultivate a Strong Brand Voice. Let’s think about your...
The Science and Art of Naming
Everyone has an opinion on a name. As a person who can write and speak, they feel qualified to come up with names. But the name for your company and...
Monigle in the News: Humanizing Brand Governance
Recently, BEAM, Monigle’s robust brand and asset management platform, was the featured cover story for one of the leading technology magazines, CIO Review. Read Article In the article the author,...
Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 2
If you haven’t already, please check out Part 1 of this two-part series. Your company is ready to change its name. Now what? Now comes what we at Monigle...
Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 1
“Level with us…do we really need to change our company’s name?” At Monigle, it’s a question we’re asked all of the time, and for good reason. Nothing strikes fear into...
Ingredients for a Powerful Brand Positioning
While it might feel like COVID-19 has changed everything when it comes to health and care, it hasn’t impacted the core of what it means to deliver human brand experiences....
Forces of Change: Humanizing the Customer Experience
In this series, we will delve into Humanizing the Customer Experience in the Financial Services sector, including key trends and questions you should be asking in consideration of how well...
10 Tips to Nail Your Rebrand
Rebrands favor the bold. Especially when a company changes strategic course, undergoes a major episodic event such as a Merger & Acquisition, or doubles-down on their key tenets. We say...
Brand Change: To Refresh or Rebrand?
Is your brand having an identity crisis? Maybe the issue is only skin deep. A color palette tweak here…a better optimized for digital logo there…dash of more engaging messaging to reach...
Creating A New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...
How to Connect—and Stay Connected—with Today’s Emotionally-Driven Consumers
Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....
Five tips for a successful digital-first design
Now more than ever, it’s critical for companies to reach their consumers in the right place and at the right time in their journey. As we continue to navigate the...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
How to know when your design needs design
The world around us is constantly evolving. From new fashion trends to technological advancements to drastic culture shifts, change is happening at a faster rate than ever before and with...
A Pragmatic Approach to Brand Scenario Planning: Part II
If you haven’t read Part 1 about Brand Scenario Planning yet, please start here. Part 1: (read here) Part 2: Why Brand Scenario Planning? A proposed approach Anchor Scenarios Macro...
A Pragmatic Approach Toward Brand Scenario Planning
How to evaluate scenario planning for your brand as we emerge from this elongated crisis In this two-part blog series, we will delve into the topic of brand scenario...
Brand Architecture: More Than Just a Clean-Up Job
We hear it all the time – “can you guys help us clean up our brand architecture?” or “our logo system is a mess; we need some brand architecture help.”...
What Reassurance Means for Brands in the COVID-19 Era
Part of the Humanizing Brand Experience Insights Series By: Mike Maio – Associate Director of Strategy and Luke Bemis – Senior Director of Strategy No matter the brand, business,...
Humanizing your Brand: A Guidebook
Today, as many of us still sit inside our homes, waiting for what’s next, it’s turning our point of view inward. Of course, society – as a whole, matters. But society...
Part 2: Optimizing Brand Architecture for Healthcare Systems: One-size does not fit all
If you have not already, please review part 1 of this series. Part 1: Part 2: Businesses of growing healthcare systems could be damaged if their portfolios are not...
Playbook for the Health Care Brand Leader in the Covid-19 World
There is currently no playbook to guide the health care brand leader in a global pandemic. So we set out to create one. In the spirit of working shoulder to...
Part 1: Optimizing Brand Architecture for Healthcare Systems: One-size does not fit all
In this two-part series, we will give perspective and outline the following: Part 1: Part 2 (Access Here): Businesses of growing healthcare systems could be damaged if their portfolios are...
Human Brand: Guiding Principles
The brands we love most are no different from the humans we love most. Those that help us grow, heal, achieve, remember and feel. Those that are helpful and generous,...
Takeaways from Experience Design Week in Denver, February 2020
At this year’s conference, three conversations caught our attention: What is experience? As Experience Design (XD) continues to gain momentum, the design community is still working through what constitutes...
Messages Matter
By today, you’ve settled into the new reality of working from home and leaning into your technology of choice to stay connected. Hopefully you’re taking breaks to step outside, check...
Brands, not governments, can be our COVID-19 cure
As we face the Coronavirus, I’m becoming more aware (and heartened, even) that brands are in a unique position to play a historical role in beating this virus. See, brands—from...
Renaming Your Brand Stress-free
Renaming your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization makes....
5 Innovative Brands that Caught Our Eye
Take a tip from these 5 brands that gave us something to learn or build on in 2020 In our fast-paced and often-volatile economy, it’s not enough for companies to...
Top 8 Brand Building Lessons from Hollywood
In the Quentin Tarantino movie, Once Upon a Time in Hollywood, Trudi Fraser asks Rick Dalton what the story is in the book he is reading. He gruffly responds that...
Monigle Perspective: Design-Worthy Brands of 2019
Good design is everywhere. You no longer have to go on an international expedition to observe an elusive stunning brand in its natural habitat. It has become expected for brands...
Monigle Perspective: Move-Worthy Brands of 2019
We have a mantra at Monigle. That’s the word I prefer to use at least. Because this mantra echoes in our heads when we work, is a yardstick for our...
Leading with Brand: Part 2
3 Ways Brand & Marketing Can Address Health Care’s Cost Problem If you haven’t read it yet, start with Leading with Brand: Part 1, where we talk about how brand...
Why is there so much confusion between the discipline of Branding and Advertising?
It’s got to be Amazon’s fault…this confusion that is percolating in the industry. After all, Amazon’s primarily responsible for the “one-stopification” of America in this digital age. The trend of...
Leading with Brand: Part 1
3 Ways Brand & Marketing Can Create More Human Health Care Experiences At Monigle, we talk a lot about improving health care experiences for consumers. But what does that really...
Monigle In the News: Forbes Agency Council – Connection, Clarity, and Action
Justin Wartell Forbes Councils Member As business leaders, we’ve done it to ourselves: We’ve built a brand. Outlined a strategy. Added a mission and vision to please a loud board member. Allowed...
Ready to market to Gen Z health care consumers?
Few weeks ago, we learned how Gen Zers define health and the gap between the actual self and the aspirational self. (Missed that blog? You can read it here.) Today...
What health care marketers need to know about Gen Z
The oldest millennials are nearing their 40s—it’s past time we start thinking about the next generation of health care consumers. Let’s talk Gen Z. Also known as: Generation Z, Post-Millennials,...
Lessons in Brand Purpose: What Does Your Brand Stand For?
I used to have a mentor whose guiding philosophy was ‘Give a shit.’ He used the phrase so frequently that part of me still wonders if the holy slogan is...