Buzz words? Check. Abundant clichés? Yes. Stock images? Indeed. Brilliant? Absolutely. Which is why more than a few folks at Monigle have been chuckling over ‘This is a Generic Brand Video’ by Dissolve, based on the McSweeney’s poem by Kendra Eash.

Why is the video so effective? AdWeek put it best, “You’ve seen all of this footage in ads from major brands. It’s everywhere. And it’s great that a stock video house would so gleefully celebrate the soul-sucking manipulations for which its offerings are generally used.”


“This Is a Generic Brand Video” by McSweeney’s from Reputation911 on Vimeo.

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April 11, 2014 By Monigle