A more human-centered approach is required to replace the traditional rulebook
When was the last time you read a manual of any sort? Did you read the instructions when you unboxed your latest generation phone (the one with a gazillion features)? Did you even look at the manual for the last car you bought (the second most expensive purchase for most of us)?
In Brandingmag’s latest article “What is the future of brand guidelines,” our very own, Gabriel Cohen, CMO of Monigle, gives insight on the evolution of brand guidelines and provides three key principles on how to approach them in a more human way in the future.
Challenge your approach to brand stewardship and chat with us about the future of brand guidelines, we would love to engage with you and push our own thinking!