Tag: Naming
Creating A New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...
BB&T – SunTrust Merger: A New Name for the Future of Banking?
The new name will represent the most important new name in the banking sector since the creation of Ally Financial (the 19th largest bank in the U.S.) in 2010. We...
Sterigenics International Rebrands as Sotera Health
Sterigenics International has rebranded as Sotera Health Its three operating companies—Nelson Labs, Nordion and Sterigenics—will continue to maintain their current names. The new parent company name signals a more integrated...
Palladium Energy and ICCNexergy Cut the Cord
We take for granted how much our lives depend on batteries and how much they have evolved in the last decade. So much so, that it’s almost impossible to imagine...
Monigle Adds New Member to Senior Team
Meet Gunnar Jacobs Less than two months into 2014 and we are enjoying a successful year thus far. We continue to grow our range of services, work with fantastic clients,...