Tag: Monigle
Northwell Health, VCU Health, and Children’s Health Recognized for Best-In-Class Brand Governance at E-Healthcare Awards
Brand governance has traditionally been a topic that receives little attention beyond ensuring that the right people have access to the brand guidelines. Today, the task of stewarding a brand...
Creating the Next Evolution of Design at Monigle: Q&A With New Executive Creative Director, Sean Coleman
Some may consider it unusual, even risky for an established branding agency like Monigle to hire an Executive Creative Director who hails from a non-traditional “purist” brand background to pioneer...
A Branded Way With Words: Field Notes From the Former VP of Brand Management at Thomson Reuters
Which would you rather do? Ingest enzymes and nutrients to create energy or…enjoy a meal? They’re the same thing. Here’s another one: Allow someone to apply pressure to your scapulars...
Monigle Clients Celebrated in Elite 20-Hospital Honor Roll
NewYork-Presbyterian University Hospital of Columbia and Cornell and University of Colorado Hospital have made the prestigious 2016-2017 Best Hospitals Honor Roll. The Honor Roll is an elite list of the...
VCU Health Takes Home 2016 PRSA Award for Reputation and Brand Management
In recognition of its outstanding commitment to a new brand and evolution into a comprehensive system of care, we are thrilled that VCU Health was recently honored with the prestigious Commonwealth Award...
Palladium Energy and ICCNexergy Cut the Cord
We take for granted how much our lives depend on batteries and how much they have evolved in the last decade. So much so, that it’s almost impossible to imagine...
REI Places Brand Value Ahead of Profit
REI Opt Outside Black Friday has come to be known as the one day a year when shoppers’ appetites for retail goods match their craving for Thanksgiving turkey. For many,...
Continuing Growth into the Second Quarter!
With good growth on the horizon in 2015, we continue to add new clients, develop our service offerings, and create new ways of building enduring, hardworking brands. Two incredible new team...
What Drives Brand Loyalty?
Pursue deeper insights to make your brand resonate. Over the last 40 years, we have tackled many tough business challenges for our clients. These challenges come in all shapes and sizes, but...
Ten Minutes With Laurent Tschumy
Laurent Tschumy came to Monigle in October 2005 when he moved from Zurich to Denver. As a Creative Director on Monigle’s brand design team, Laurent leads and inspires his coworkers...
Meet the Spring 2014 Interns
In Part One of this series, Sean Roper and Michael Rardon discuss what it’s like to start their professional internships at Monigle. Meet Sean My name is Sean Roper and...
Build a More Emotional Story About Your Brand
Without people brands don’t exist. Building an emotionally compelling brand requires an authenticity and consistency that appeals to our human side. After all, emotions are what compel human beings—they drive how...
What are your Brand Priorities this Year
Marketers like to know what their peers are working on and what challenges they are grappling with. At the start of the year we asked clients to outline their top...
Develop a More Compelling Case for Brand Investment
For many of us across the country whose fingers and toes are still thawing after the latest arctic blast, the thought of walking out to the backyard in August wearing...
Monigle Adds New Member to Senior Team
Meet Gunnar Jacobs Less than two months into 2014 and we are enjoying a successful year thus far. We continue to grow our range of services, work with fantastic clients,...
Get on the Same Page with Your Sales Team
Sales Team Impact on Your Brand A company’s sales team often creates the very first interactions that an organization has with future clients. Not only that, these exchanges are usually...
The Role of Social in Strengthening Verbal Identity
Starbucks Branding We all know the Starbucks story, don’t we? The brand created an entire vaguely-Italian vocabulary around their product experience. Tall, Grande and Venti, among other nomenclature, injects the...
A Holiday Sweater With Your Name On It
Holiday Sweater Generator Over the past year, we have had the pleasure of working with Avista Utilities to develop their new brand identity. Located in the Pacific Northwest, Avista is...
Building for the Future
2013 has brought about exciting changes at Monigle. As the agency moves into its fifth decade, this was a year of looking at how to position the company for greater...
Justin Wartell Joins Monigle
Meet Justin Wartell Monigle is pleased to announce the addition of Justin Wartell to our thriving team. As Managing Director, Justin joins Monigle following seven years lending his talents to...