Tag: Brand Valuation
Why Brand Valuation is Important
Having studied managerial finance, I have always been curious to learn more about brand valuation and how this approach provides value for marketers and executive teams. I believe in the power...
The Trouble with Current Views of Brand Valuation
Hint: It’s Not About the Number! Over the last 24 months, the frequency and intensity of conversations about brand valuation among an ever-more-diverse group of brand leaders has been a pleasant...
Don’t Give Away Your Brand!
Marketers can use brand valuation to monetize and protect their brand investments The return to growth in mergers and acquisitions, and the surge of new partnerships and co-branding efforts across...