Tag: Avis
Flexible Brand Management Using Digital Signage
How a car rental company uses environmental branding and digital signage to gain a competitive edge. In 1946, during the earliest years of commercial aviation, Avis established the very first...
Build a More Emotional Story About Your Brand
Without people brands don’t exist. Building an emotionally compelling brand requires an authenticity and consistency that appeals to our human side. After all, emotions are what compel human beings—they drive how...