Service: Naming
WTW
A rapid and robust discovery process built the brief: Be bold, Be clear, Be a connector. Ideas extracted from the wealth of intelligence, experience, and relationships that Willis Towers Watson...
WTW
A rapid and robust discovery process built the brief: Be bold, Be clear, Be a connector. Ideas extracted from the wealth of intelligence, experience, and relationships that Willis Towers Watson...
Henry Ford Health Marketing and Experience lead shares takeaways from rebrand experience
Heather Geisler didn’t start off in healthcare. Most of her career has been spent considering storytelling through different lenses: politics, journalism, and hospitality. In each of these roles, she worked...
Renaming Your Brand Stress-free
Renaming your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization makes....
A Health System Rebrand: What Happened at Henry Ford Health
Hear how our teams partnered together to navigate pandemic challenges, a new partnership with Michigan State University, and socialization of major change with a range of stakeholders to build a...
The Science and Art of Naming
Everyone has an opinion on a name. As a person who can write and speak, they feel qualified to come up with names. But the name for your company and...
Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 2
If you haven’t already, please check out Part 1 of this two-part series. Your company is ready to change its name. Now what? Now comes what we at Monigle...
Creating A New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...
Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 1
“Level with us…do we really need to change our company’s name?” At Monigle, it’s a question we’re asked all of the time, and for good reason. Nothing strikes fear into...
Breaking Through the Naming Noise
Three Simple Steps to Inform Health Care Nomenclature Strategy For nearly 50-years Monigle has worked with a variety of leading health care brands across the country. Almost every engagement...
Calyx
A pharmaceutical giant’s spinoff company makes waves by bringing confidence and humanity to informatics technology.
Brand Change: To Refresh or Rebrand?
Is your brand having an identity crisis? Maybe the issue is only skin deep. A color palette tweak here…a better optimized for digital logo there…dash of more engaging messaging to reach...
Monigle Helps Position EMHS for the Future; Rebrands as Northern Light Health (press release)
After decades of growth and acquisition, Northern Light Health’s new identity reflects the transformation of both their business and industry.
Vitalant and Monigle Reimagine the Blood Donation Industry (press release)
Blood Systems, a massive national transfusion medicine organization, announced yesterday that it is changing its name and brand identity as part of a larger vision to disrupt the industry around...
Public Service Credit Union Partners with Monigle to Reveal Canvas (press release)
Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...
PSCU to Canvas: The Story
Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...
Brookwood Baptist Health
From separated to system: bringing Alabama’s largest health network to life.
Sotera Health
The sterilization and testing leader solidifies its collective strength to safeguard global health.
Palladium Energy and ICCNexergy Cut the Cord
We take for granted how much our lives depend on batteries and how much they have evolved in the last decade. So much so, that it’s almost impossible to imagine...