Service: Brand governance / management
Rekindling the powerful hidden stories behind brands
Most brands have a hidden story that connects a specific brand element to a bigger narrative. Like a brand easter egg. Usually, the only people that know about these hidden...
A better brand experience – for every team
Ask yourself a basic question: Do I need a software or a partner? How you answer has everything to do with your stakeholder experience.
Do robots understand brand challenges?
With AI tools on the rise, we decided to put ChatGPT to the test to see how in-tune the tool is with the modern day challenges of brand governance.
Diving into the shifting mentality of modern Brand teams
Brand teams used to operate in a command and control fashion. Brand guidelines were tightly controlled, rarely updated, and the rules were rigid and inflexible, rooted more in giving orders...
WTW
A rapid and robust discovery process built the brief: Be bold, Be clear, Be a connector. Ideas extracted from the wealth of intelligence, experience, and relationships that Willis Towers Watson...
Supporting brands at scale
An acquisition can mean many things for brands and their employees and audiences. Organizational alignment and collaboration amongst key stakeholders is the primary component to driving acquisition success. Join as we...
Linking brand to results: How, when and what
Ultimately, brand delivers sales. It’s the most obvious outcome. However, it is the most complex to find causality or correlations. Brand also impacts perceptions, word of mouth, and margins relative...
Abandon Digital Asset Management – It’s time for Brand Asset Management
Historically, brands had time to develop guidelines and assets slowly. Time was available to cure them. Digital asset management (DAM) systems grew in this environment. Assets were seen as...
WTW
A rapid and robust discovery process built the brief: Be bold, Be clear, Be a connector. Ideas extracted from the wealth of intelligence, experience, and relationships that Willis Towers Watson...
Your Brand Scorecard – Part 2: 20 questions for clarity
We have developed our report card for brands– to produce your scorecard, rate each of the 20 items below on a scale of one to five, with five being best...
The Seven Deadly Sins of Brand Activation
Why do most rebrands fail to reach their full potential? Once a brand is defined, the hard work of bringing it to life through activation begins. Brand activation is the...
The building of a Brand Center – Part 3: A new mindset
A brand center is a content-rich, concentrated version of a typical brand website. It puts a brand lens on the user experience for specific tasks and relevant content.
The building of a Brand Center – Part 2: Avoid the IT transformation problem
As the digital evolution of customer experience continues to gain momentum, businesses are struggling to determine who should own the customer experience.
How to get a Brand Center approved
Many of you have asked, “While I am getting my brand center budget approved, what should I do to get ready?” There are three key components to building a brand...
Why brand is your best recession-proof investment
Expectations matter. I once worked in a company where employee tenure was very high. After a few years there, I noticed that most people did not have the resources they...
Calculating the ROI on a Brand Center
Well, it happened. The first time ever. Unbelievable occurrence. I put a question into Google and I did not get an answer. The question was “How to make a case...
Is now the time for a Brand Center?
Global mergers and acquisitions hit new highs in 2021. PWC estimates that the number of deals announced in 2021 exceed 66,000, up an unprecedented 24% from 2020.
Why a Brand Center belongs in your rebranding RFP
Research, brand strategy, architecture, naming, visual identity… As you think about what to include in your RFP (Request for Proposal) for your future rebrand or (increasingly common) brand refresh, these...
Brand alignment: the meaning and measurement behind the buzzword
Recently, we completed a research project with 50 brand leaders and their teams. These brands were selected because they operated, at scale, over $1B in sales, most have global reach,...
Avoiding pitfalls in the customer journey: Allocating brand resources
Often resources are concentrated on the consumer experience (CX). This CX focus undercuts the delivery of a better overall experience. Strictly making decisions through the CX lens overlooks the role...
Branding during the great resignation – Part ll: Personal and system accountability
The harsh reality of bad management shows up in the news and stock prices, quickly. To minimize brand failure, two forms of accountability are required.
Branding during the great resignation – Part I: Expertise as an employee benefit
The scale and speed of brand management has changed. In response, brands have grown their marketing investment by over 150% in 2021. Often overlooked while these investments are made is...
Part III – Unlocking value through brand ecosystems: Three key ingredients that make your brand rise to the top
Brand ecosystems exist. They perform at the speed with which loyalty is won or lost. They scale to decisions to build value. Branded ecosystems are juggernauts. So how does this...
Part II: Unlocking value through brand ecosystems – Cross-sector partnerships
I love Cheetos. I love the crunch, prefer the puffs, and occasionally go for the flaming hots. What is a wonder is that the brand is now available in the...
What is the Difference: DAM system vs. BAM system?
Find out which system is right for you and your company: a Digital Asset Management (DAM) system, or a Brand Asset Management (BAM) system It’s no secret: Digital Asset Management...
Better, faster, stronger brand management
I’d challenge anyone to argue that speed is not critical for business performance. The research is in (and has been in for a while) that speed matters at all levels....
Unlocking value through brand ecosystems: The new standard
Out of the top 7 most valuable companies in the world, 6 of them (Apple, Alibaba, Amazon, Alphabet, Facebook, and Microsoft) are companies that have built brand ecosystems.
Driving Efficiency with Digital Guidelines
Digital Guidelines The need for content within organizations has transcended business verticals, and now every team has a need for branded content in some capacity. Companies create an exponential number...
What is the Difference: DAM system vs. BAM system?
It’s no secret: Digital asset management (DAM) software is a must-have for organizations of every size, shape and stripe. As content demand and output increase—by as much as 50 percent...
Brand Center: To Build, or Not to Build – That is the Question
If you have gone through a brand refresh in the last 24 months or have one on the horizon, one of the challenges you’ll be facing is how to drive...
Monigle in the News: Humanizing Brand Governance
Recently, BEAM, Monigle’s robust brand and asset management platform, was the featured cover story for one of the leading technology magazines, CIO Review. Read Article In the article the author,...
Monigle in the News: Why Are Brands No Longer Keeping Their Guidelines Under Lock and Key?
Brand teams are learning that a well-told brand story is no longer reserved purely for internal marketing team members. Instead, teams are exploring what could be achieved if their brand...
Monigle In the News: “Future of Brand Guidelines”- Branding Magazine Contribution
A more human-centered approach is required to replace the traditional rulebook When was the last time you read a manual of any sort? Did you read the instructions when you...
Monigle In the News: Brands, Beats & Bytes Podcast
Our very own Gabriel Cohen, CMO of Monigle, was invited to be a guest on Season 2, Episode 11 of Brands, Beats & Bytes podcast. Brands, Beats & Bytes...
NN Group – Behind the Brands Webinar
What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite...
5 of our favorite takeaways from Behind the Brands, our Brand Concierge Webinar with NN Group
What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite...
5 Key Takeaways from DAM LA
Recently we attended and presented at DAM LA, the largest conference dedicated to digital asset management on the West Coast, where we had the opportunity to connect with hundreds of...
Deloitte
The Big Four professional services firm builds a brand — and brand center — for the speed of business.
