Service: Digital innovation
Episode 18: Brand Accountability in an Age of Transparency
With all the tools available, it is easy to validate claims that brands make. When a promise is made, it is impossible to get out of it. People are now...
Episode 17: Understanding Digital Strategy
Digital strategy is an essential part of marketing. Leveraging the tools available and executing the right strategies helps a lot for your company’s success in the digital age. In this...
Episode 16: The Business Case for Digital
When Daniel Incandela joined ReachDesk, he was tasked with revamping the entire operation and designing a competitive brand in a digital environment. He chats with Greg Silverman to share how...
Linking brand to results: How, when and what
Ultimately, brand delivers sales. It’s the most obvious outcome. However, it is the most complex to find causality or correlations. Brand also impacts perceptions, word of mouth, and margins relative...
Episode 15: Measuring the Experience
Does experience really change how consumers behave? Today’s guest is Jonathan Yaffe, co-founder and CEO of AnyRoad, the first ERM (experience relationship management) platform that focuses on delivering and measuring...
Episode 14: Digitally Enable Your Personal Brand
With everything and everyone going digital, how can you separate your brand from the pack and stand out? Vivian Chen, the Founder and CEO of Rise, is helping brands do...
Abandon Digital Asset Management – It’s time for Brand Asset Management
Historically, brands had time to develop guidelines and assets slowly. Time was available to cure them. Digital asset management (DAM) systems grew in this environment. Assets were seen as...
Breathing New Life into Your Brand via Bots
Implementing a chatbot can be heroically successful by providing significant value to customers; however, it could also be a tragic failure, by missing a chance to further develop your brand...
A Brand Owner’s Guide to Surviving Mobilegeddon
Congratulations! If you are reading this, it means you have survived the latest doomsday event. And while few people bought into the Mayan prophecy that stated the earth would end...
How Digital Contributes to Brand Development
Each November I attend the Healthcare Internet Conference (HCIC), which is my chance to learn about the newest and coolest ideas being implemented in healthcare marketing. The 2014 HCIC was...
Clients Win 8 eHealthcare Leadership Awards
2014 eHealthcare Leadership Awards – Client Winners On November 5th, identityManager® sites received eight awards at the 2014 eHealthcare Leadership Awards. The winners were selected from over 1,000 entries at...
Apple, Mayo Clinic Team Up On New Health App
How healthcare organizations are edging ever closer to consumers Behind the headlines dominated by wearables, phones, and payments at this week’s announcement, Apple’s continued foray into healthcare passed with relatively...
How Digital Tools Help Build Your Brand, Part Two
In Part Two of this series we explore the features and benefits of brand management sites and digital tools so you can decide what’s right for you. While we typically...