Service: Brand
An independent agency goes global: Monigle joins the Worldwide Partners network
Press Release – DENVER – March 23, 2023 Monigle Associates has joined up with a global network of 70+ independent agencies, strengthening its offerings and ability to deliver impact worldwide.
How Financial Services brands can apply lessons learned from previous crises to meet today’s challenges
The financial industry is no stranger to crisis. From the 2008 financial crisis to the COVID-19 pandemic, financial brands have faced significant challenges that have tested their resilience and ability...
Enabling a Consistent Brand Experience
Expectations for your brand have never been higher—and they’re coming at you from every direction. Customers need this. Employees want that. Shareholders demand the other thing. Your job is to...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Supporting brands at scale
An acquisition can mean many things for brands and their employees and audiences. Organizational alignment and collaboration amongst key stakeholders is the primary component to driving acquisition success. Join as we...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Living at the Intersection of Brand Purpose and Culture
The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...
Are we building brands, or are we building cultures?
The evolution of the term “brand” has been gradual. Originally a way of staking claim to your property or creations (think livestock and paintings) – for years, branding was perceived as simply a name or a visual identity. And...
Henry Ford Health Marketing and Experience lead shares takeaways from rebrand experience
Heather Geisler didn’t start off in healthcare. Most of her career has been spent considering storytelling through different lenses: politics, journalism, and hospitality. In each of these roles, she worked...
The building of a Brand Center – Part 3: A new mindset
A brand center is a content-rich, concentrated version of a typical brand website. It puts a brand lens on the user experience for specific tasks and relevant content.
A Health System Rebrand: What Happened at Henry Ford Health
Hear how our teams partnered together to navigate pandemic challenges, a new partnership with Michigan State University, and socialization of major change with a range of stakeholders to build a...
Enabling a Consistent Brand Experience
Expectations for your brand have never been higher—and they’re coming at you from every direction. Customers need this. Employees want that. Shareholders demand the other thing. Your job is to...
Human Brand: Guiding Principles
The brands we love most are no different from the humans we love most. Those that help us grow, heal, achieve, remember and feel. Those that are helpful and generous,...
Convergence is the key to cultural effectiveness
It is widely accepted that an organization’s culture is comprised of shared values, underlying perceptions, feelings and behaviors as well as observational artifacts – such as dress code, symbols and stories....
Disentangling Culture, Engagement and Strategy
Who we are. What we stand for. Our vision. Our purpose. Commitment to the cause. Employee alignment. Measuring impact. If you’re in the corporate world, these phrases are pervasive. After...
Forces of Change: Humanizing the Customer Experience
In this series, we will delve into Humanizing the Customer Experience in the Financial Services sector, including key trends and questions you should be asking in consideration of how well...
10 Tips to Nail Your Rebrand
Rebrands favor the bold. Especially when a company changes strategic course, undergoes a major episodic event such as a Merger & Acquisition, or doubles-down on their key tenets. We say...
The Timeless Clarity of Pictograms
In 1994 three speleologists unearthed the entrance of an unknown cave in southern France. Named after one of its three discoverers, “Grotte Chauvet” contains around 1,000 drawings and carvings. Created...
A 3-Step Cure for Healthcare’s Trust Problem
Trust is an essential ingredient in the relationship between a brand and its consumers. With trust, brands enjoy increased reputation, likelihood to recommend, loyalty and advocacy—one of the most crucial...
5 Tips to Instantly Improve Your Brand Voice
Just like logo and design systems tell your brand’s story visually, the way a brand writes, speaks and sounds is a fundamental part of your expression. A strong brand voice...
Why is there so much confusion between the discipline of Branding and Advertising?
It’s got to be Amazon’s fault…this confusion that is percolating in the industry. After all, Amazon’s primarily responsible for the “one-stopification” of America in this digital age. The trend of...
A Pragmatic Approach Toward Brand Scenario Planning
How to evaluate scenario planning for your brand as we emerge from this elongated crisis In this two-part blog series, we will delve into the topic of brand scenario...
Brand Innovation Begins With a Culture Shift
Today, change is not just a brand buzzword, it’s a deeply ingrained human expectation. Each time we open our phones we’re thrust into a revolution — new updates, options, experiences...
How to Connect—and Stay Connected—with Today’s Emotionally-Driven Consumers
Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....
A Pragmatic Approach to Brand Scenario Planning: Part II
If you haven’t read Part 1 about Brand Scenario Planning yet, please start here. Part 1: (read here) Part 2: Why Brand Scenario Planning? A proposed approach Anchor Scenarios Macro...
Ingredients for a Powerful Brand Positioning
While it might feel like COVID-19 has changed everything when it comes to health and care, it hasn’t impacted the core of what it means to deliver human brand experiences....
Monigle in the News: 14 Unique Ways to Learn About a Client’s Audience
Monigle Managing Principal, Justin Wartell, was featured in the recent Forbes article 14 Unique Ways For Agencies To Learn About A Client’s Audience. Understanding the makeup of a client’s audience...
Calyx
A pharmaceutical giant’s spinoff company makes waves by bringing confidence and humanity to informatics technology.
Monigle Shortlisted for 13 North American Transform Awards
We’re excited to announce that we have been shortlisted for 13 North American Transform Awards for our work with Microsoft, Quest Diagnostics, Calyx, Stratus Unlimited, Centrilogic, Amwins, and Luminous Health!...
Monigle in the News: 10 Tips For Ensuring Your Social Media Content Stays On-Brand
In a recent Forbes article, the Forbes Agency Council including our own Justin Wartell provided the Top 10 Tips To Ensure Your Social Media Content Stays On-Brand. Marketing on social...
What health care marketers need to know about Gen Z
The oldest millennials are nearing their 40s—it’s past time we start thinking about the next generation of health care consumers. Let’s talk Gen Z. Also known as: Generation Z, Post-Millennials,...
Monigle Names Mark Thwaites to Chief Creative Officer
Press Release Monigle Associates, a leading Creative Experience Agency, announces the promotion of Mark Thwaites to Chief Creative Officer DENVER – April 19, 2021 – Monigle, a leading independent brand...
Creating a culture of inclusion is no longer optional. It’s mandatory.
Yes, recent years have shown an uptick in social progress, and that progress has become the catalyst for more workplace inclusivity. The underlying business case, however, is becoming too compelling...
Brand Change: To Refresh or Rebrand?
Is your brand having an identity crisis? Maybe the issue is only skin deep. A color palette tweak here…a better optimized for digital logo there…dash of more engaging messaging to reach...
Leadership in the New Era of Experience
The consumerization of health care has fundamentally changed the game, and there is no going back. Now more than ever, consumers want and need authentic, human connections with their health...
What Reassurance Means for Brands in the COVID-19 Era
Part of the Humanizing Brand Experience Insights Series By: Mike Maio – Associate Director of Strategy and Luke Bemis – Senior Director of Strategy No matter the brand, business,...