Rebranding a Health Care Giant
New York’s largest private employer and health system, which was created through a merger almost two decades ago, has rebranded. As of September 2015, Northshore-LIJ became Northwell Health. The rebrand represents a 7+ year journey to reach broader audiences, unify 21 hospitals and thousands of employees, and simplify a brand promise that had become complex amidst a cluttered portfolio.
Justin Wartell, Monigle’s Managing Director provided a behind the scenes look at the project in an interview published in Becker’s Hospital Review and featured in the video above.
Learn more about the Northwell Health rebrand story:
- Read the full interview with Justin in “8 Questions with the Brand Expert Behind Northwell Health.”
- Read the full rebrand story in our Northwell Health case study – Finding “True North” in a world of change.