Making the business case for a brand can be a tall task, particularly when competing with other organization priorities such as electronic health record upgrades and hospital acquisitions. Yet, marketing leaders at LCMC Health found a way, connecting brand experience data from consumers with patient Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) scores to speak the C-suite’s language.
In a recent article in the Society for Healthcare Strategy and Market Development (SHSMD) Spectrum Newsletter, “Using Patient Data to Engage the C-Suite in a Brand Experience” our Managing Principal at Monigle, Justin Wartell, and Christine Albert, Chief Marketing and Experience Officer at LCMC Health, discuss how LCMC Health utilized key experience insights from the Humanizing Brand Experience study to connect their experience attributes and HCAHPS scores to bring their new brand and culture to life.
“If we come to the table knowing confidently that our work around brand experience is also going to be driving our HCAHPS performance, we’re in a stronger position to build the continued case for investment and to continue to make change happen.”
–Justin Wartell, Managing Principal at Monigle
Read the full “Using Patient Data to Engage the C-Suite in a Brand Experience” article
Check out Humanizing Brand Experience: Healthcare Edition – Vol 4 now! Informed by more than 30,000 consumers and with rankings of more than 200+ brands, this year’s report is the deepest, most comprehensive and clearest pre-post COVID-19 view of consumer, brand and experience needs in the healthcare industry.