Our Managing Principal at Monigle, Justin Wartell, joined the Touch Point Podcast, a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physician practices.
In this episode, “Who really is our audience?”, Chris Boyer and Reed Smith, the hosts of the podcast, and Justin Wartell highlight the importance for healthcare brands to understand the modern healthcare consumer in order to build deeper relationships.
Based on our Humanizing Brand Experience Vol 5 research and report, they discuss a more human approach to consumer segmentation and provide 6 different segments that will help healthcare brands deliver a more personalized service throughout each patient’s health journey.
Listen to the episode to hear more about this human-centered approach and the different consumer segments that have emerged from our latest research.
If you haven’t yet, download the Humanizing Brand Experience Vol 5 report to get insights like these and so much more. Then, reach out to our team to set up an action meeting where we will take you through the key insights, major national trends, consumer segmentation, and the latest consumer attributes about health, care, and wellness from the report.