Monigle’s Executive Director of Strategy, Brian Elkins, was featured in a recent Life Annuity Specialist article about rebranding flops.
Understanding the costs and time associated with activating a new brand is essential for executing a rebrand and avoiding pitfalls. While there are many strategies for planning a rebrands success, taking a human-centered approach is key— knowing the roles and responsibilities of each employee carrying out the rebrand and how to communicate the ‘why’ behind the effort in a way that resonates with your audience.
Learn More: Five signs it’s time for a rebrand
Brian Elkins suggested not rushing to the finish line in the execution phase, especially for merger and acquisition branding projects.
“It’s really important that people understand where you are pointing the ship,” said Elkins in the article.
Did this inspire you to think about how your company can better execute a branding project? We have the expertise and tools to help and would love to continue the conversation – reach out to us or follow us on LinkedIn.