Congratulations to our clients LCMC Health and Catholic Health for their recognition in the 39th annual Healthcare Advertising Awards! The Healthcare Advertising Awards is the oldest, largest, and most prestigious healthcare advertising awards competition. A national panel of judges engaged in reviewing over 4,400 entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
LCMC Health won a Merit award in the Total Advertising Campaign (without TV) category for their work with Monigle on the “More Than” women’s campaign. The campaign addresses the reality that women’s care often feels more like an errand to run than a relationship that grows. The powerful visuals and messaging of the campaign call out that women deserve to be seen and heard as more than their age or the stage of life they happen to be in.
LCMC Health also won awards in seven other categories for their creativity, quality, and overall impact.
Catholic Health won Silver in the Logo/Letterhead Design category. Monigle worked with Catholic Health (formerly Catholic Health Services of Long Island) on a complete rebranding effort that included over 60 hospital and clinic locations and 18,000 employees. We united all entities under one new brand with a new logo, name, visual and verbal identity, and experience strategy inspired by their world class care, dedication to the Long Island community, and deep roots in their Catholic faith. Throughout the process, we worked with many different stakeholders to make sure the new identity held true for everyone including the marketing team, executive team, physicians, faculty, and the Archdiocese of Rockville center. Not even a year after launching, brand awareness had increased by 30% and had risen over 30 spots in the national healthcare ranking.
Catholic Health was also recognized in 20 other categories for their incredible advertising efforts.
Interested in learning more about how we partner with our clients to create award-winning work? Reach out to us– we’d love to chat about how your brand can drive long-term business growth and deliver powerful, memorable experiences.