Based on the most recent Humanizing Brand Experience Vol 4 report, Johns Hopkins Medicine leads the way in humanizing health care brand experiences, ranking first out of more than 200 hospitals and health systems across the nation.
We recently interviewed Suzanne Sawyer, SVP and Chief Marketing and Communications Officer at Johns Hopkins Medicine, and Kathy Smith, VP of Marketing and Communications and Senior Director of Strategic Marketing and Outreach at Johns Hopkins Medicine.
Hear how they’re harnessing the power of listening to build consumer trust and lead the way in humanizing brand experiences in healthcare.
Sawyer and Smith emphasize that it all stems from a simple mission: caring for people as authentically as possible.
“That’s really what humanizing the brand is all about for us, it’s about how we show respect to our patients and one another,” Sawyer says.
Learn more about creating a “culture of listening” along with strategies to consider when working toward humanizing experiences in our “For Johns Hopkins, Leading Starts with Listening” article for the Society for Health Care Strategy and Market Development (SHSMD) Spectrum Newsletter.