Monigle Managing Principal, Justin Wartell, was featured in the recent Forbes article 14 Unique Ways For Agencies To Learn About A Client’s Audience.
Understanding the makeup of a client’s audience is essential for an agency to execute a successful campaign and help a client reach their goals. While there are many strategies to collect information on customers and prospects, taking a human-centered approach is key.
Justin Wartell provides a unique perspective on how to effectively understand your audience using text-based analytics and social listening tools. He stresses the importance of understanding the nuanced sentiments of the audience’s experiences, emotions, and language, which empowers us to communicate messaging that’s meaningful and relevant to them.
Read all of the Forbes Agency Council’s tips in 14 Unique Ways For Agencies To Learn About A Client’s Audience article!
Did this inspire you to think about how your company can better understand its audience? We have the expertise and tools to help and would love to continue the conversation – reach out to us or follow us on LinkedIn.