To build excitement for its high-profile rebrand, KentuckyOne Health is using its new signage as the centerpiece of a series of internal events that celebrate the change. From July 25th to August 29th, employees have the opportunity to engage in brand activities and even sign the back of the “traveling K,” which will be installed at headquarters after the roadshow is complete.
KentuckyOne announced the traveling series with a fun, lighthearted video encouraging its employees to attend and even participate in a friendly, cross-system selfie challenge.
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