Category: Experience
Can Branding Agencies Survive? Monigle Joins Branding Magazine’s Roundtable
Branding agencies are under attack The neat demarcation of a brand agency’s place in the world has always been a fantasy, and advertising agencies have always been quick to seize a...
REI Places Brand Value Ahead of Profit
REI Opt Outside Black Friday has come to be known as the one day a year when shoppers’ appetites for retail goods match their craving for Thanksgiving turkey. For many,...
Best-Laid Brands: Tackling an International Sign Conversion
It’s business as usual when a global brand like General Electric (GE) takes on a sign conversion program at one of its many facilities in China. It’s the world’s most...
How Nike Beat Adidas at the Women’s World Cup
Nike vs. Adidas The Women’s World Cup is still fresh on everyone’s mind; people continue to beam with USA pride as the US Women’s National Team brings home the FIFA...
Brand New Territory: From Southeast Asia to America
In late 2013, I made the decision to move from Singapore to Denver. The choice to relocate to Denver was somewhat strategic: I wanted to experience a different kind of...
The Emancipation of Health Care Consumers
The consumerization of health care is close to reaching a tipping point. Advancements in smart medical devices have provided patients with unprecedented access to their health data, and the Web...
How To Build a Customer Experience Map
The march towards consumer-driven choices in health care and the retailization of the industry shows little sign of abating. This means brands take on an increasingly important role; and brands...
The Timeless Clarity of Pictograms
In 1994 three speleologists unearthed the entrance of an unknown cave in southern France. Named after one of its three discoverers, “Grotte Chauvet” contains around 1,000 drawings and carvings. Created...
5 Tips to Diagnose Your Ailing Health Care Brand
Many health care marketing and communication professionals recognize the value of a strong and well-functioning brand. However, in some organizations the symptoms of a “sick” brand can go unnoticed for...
8,000 Miles Away: The Pro Bowl of Brands
It’s risky for a non-American to begin a blog with a US sports analogy. But, having crossed the pond from London nearly ten years ago, I finally feel ready to...
The Ultimate Trump Card: Brand Experience
The ABA Marketing and Retail Banking Conference is coming up next week, and we’ve begun to distill the key themes and issues that our clients have been discussing with us...
Growth Has Come Quickly in 2015
2015 has started off exceptionally well with five new team members joining us. From Branded Environments to Digital and our Administrative team, we continue to add the best and the...
Unlock the Potential of Your Health Care System Brand
Not long ago, health care system brands could set themselves apart by defining their “system” story. It was all about creating awareness of a system’s component parts, and claiming size...
A Year in Review: People, Partners, and Brands
Dear friends and collaborators – As many of our client partners hit the pause button to take some much needed time off, our office―as well as just about every other...
Three Quick Steps to Reach Millennials
How retail banking can connect with the next generation Oh millennials. The self-indulgent, brand switching generation that doesn’t respond to traditional advertising and will change brands at the drop of...
Brands and Signs, Part Two: Color, Lighting, Format
When bringing a brand to life, agencies and clients have a shared responsibility to develop a system that communicates to the customer on all levels. Enterprise Rent-A-Car, GE, and Bank...
Branded Environments and a Kit-of-Parts Solution
A flexible approach to deliver a consistent brand experience The core concept of developing a branded environment has been around for quite some time, but how is that accomplished? For...
Need to Know: Before You Begin Your Sign Program
Brand and Signs Part One: Name and Layout If you’ve ever been through a major brand refresh or rebrand you know how messy it can get. Beyond the project related...
The Biggest Bank Brand in the U.S. is Not Who You Think
Part 2 in our series on the changing world of retail banking Did you know that 7-Eleven is the second biggest bank in the country? For most people, that comes...
All About Solar Signage
Solar Signage You would think it is an easy decision to use solar energy to light a sign. The technology has come a long way in the last ten years....
The Future of Signage; Is It Looking Dim?
Is Signage Needed? The other day my family and I headed out to eat at a new restaurant. The establishment had a small, non-illuminated pedestrian level sign; even so, we...
What is the Future of Bank Branding?
Part 1: The Future of Retail Banking is Nigh When was the last time you had go to into a bank branch? For many of us over a certain age,...
Apple, Mayo Clinic Team Up On New Health App
How healthcare organizations are edging ever closer to consumers Behind the headlines dominated by wearables, phones, and payments at this week’s announcement, Apple’s continued foray into healthcare passed with relatively...
KentuckyOne is Taking its Signage on a Road Trip
KentuckyOne Rebrand To build excitement for its high-profile rebrand, KentuckyOne Health is using its new signage as the centerpiece of a series of internal events that celebrate the change. From...
Applying Human-Centered Design in Branded Environments
Branded environments touch all of our senses, which is why designers strive to create meaningful connections between the heart and the mind. One way to establish this is through human-centered...
Flexible Brand Management Using Digital Signage
How a car rental company uses environmental branding and digital signage to gain a competitive edge. In 1946, during the earliest years of commercial aviation, Avis established the very first...
Use Brand to Better Navigate Your Environments
We often see superb examples of branded environments in retail and sports venues. Retailers that have a strong brand message incorporate finishes, materials, displays, imagery, and lighting to intuitively lead...
System Branding and Health Care. Is Your Brand Ready?
A changing mentality and vocabulary is leading to a reexamination of what system means for health care. In the past, health care providers have succeeded as a collection of separate...
We Used to Trust What Brands Told Us (Video)
With the total integration of technology and social media into our lives, traditional advertising has lost its effectiveness. Today’s consumers are more savvy than ever and these empowered consumers are...
Get on the Same Page with Your Sales Team
Sales Team Impact on Your Brand A company’s sales team often creates the very first interactions that an organization has with future clients. Not only that, these exchanges are usually...
Broncos Super Bowl and Colorado Tourism
In Part One of this two part series, Gabriel Cohen, Monigle’s Chief Marketing Officer, discusses the impact of the Denver Broncos’ Super Bowl berth on tourism branding and marketing. Super...
A Holiday Sweater With Your Name On It
Holiday Sweater Generator Over the past year, we have had the pleasure of working with Avista Utilities to develop their new brand identity. Located in the Pacific Northwest, Avista is...
Turning the Ordinary ATM into an Icon
Making a trip to the ATM can be just about as mundane as tying your shoes or brushing your teeth, right? As bank customers we don’t expect much except to...
Ten Minutes With John Dohner
Meet John Dopher John Dohner has been with Monigle a whopping 22 years. In his time here he’s held various roles, worked on countless clients and could undoubtedly divulge an...
Touchpoint Inequality and Branding the Bathroom
Branding in the Bathroom The Cintas Corporation announced recently its new signature series of customized restroom dispensers geared toward extending a company’s brand identity to the bathroom. For...
Why Our Website is Responsive
Consider for a moment where you get your content. Do you sit with your iPad in meetings or in front of the TV? At work you may be hooked to...
You Will Judge a Restaurant by its Cover
There’s a little restaurant space in the central business district on a main artery that runs into downtown Denver. Restaurant brands have come and gone here; few have lasted more...
An Authenticity Problem at JCPenney
JCPenney’s Authenticity You’ve been bleeding cash for more than a year, press on your brand has been critical (at best), your CEO is out the door, customers have departed in...
Feed a Passion, Build a Brand
Boutique Fitness” Brands Whether you follow fashion, are an avid gym rat or just keep up with trends, chances are good that you have heard of SoulCycle, the hotter-than-hot cycling...