Category: Experience
Need to Know: Before You Begin Your Sign Program
Brand and Signs Part One: Name and Layout If you’ve ever been through a major brand refresh or rebrand you know how messy it can get. Beyond the project related...
The Biggest Bank Brand in the U.S. is Not Who You Think
Part 2 in our series on the changing world of retail banking Did you know that 7-Eleven is the second biggest bank in the country? For most people, that comes...
All About Solar Signage
You would think it is an easy decision to use solar energy to light a sign. The technology has come a long way in the last ten years. Most of...
The Future of Signage; Is It Looking Dim?
The other day my family and I headed out to eat at a new restaurant. The establishment had a small, non-illuminated pedestrian level sign; even so, we found the restaurant...
What is the Future of Bank Branding?
Part 1: The Future of Retail Banking is Nigh When was the last time you had go to into a bank branch? For many of us over a certain age,...
Apple, Mayo Clinic Team Up On New Health App
How healthcare organizations are edging ever closer to consumers Behind the headlines dominated by wearables, phones, and payments at this week’s announcement, Apple’s continued foray into healthcare passed with relatively...
KentuckyOne is Taking its Signage on a Road Trip
To build excitement for its high-profile rebrand, KentuckyOne Health is using its new signage as the centerpiece of a series of internal events that celebrate the change. From July 25th...
Applying Human-Centered Design in Branded Environments
Branded environments touch all of our senses, which is why designers strive to create meaningful connections between the heart and the mind. One way to establish this is through human-centered...
Flexible Brand Management Using Digital Signage
How a car rental company uses environmental branding and digital signage to gain a competitive edge. In 1946, during the earliest years of commercial aviation, Avis established the very first...
Use Brand to Better Navigate Your Environments
We often see superb examples of branded environments in retail and sports venues. Retailers that have a strong brand message incorporate finishes, materials, displays, imagery, and lighting to intuitively lead...
System Branding and Health Care. Is Your Brand Ready?
A changing mentality and vocabulary is leading to a reexamination of what system means for health care. In the past, health care providers have succeeded as a collection of separate...
We Used to Trust What Brands Told Us (Video)
With the total integration of technology and social media into our lives, traditional advertising has lost its effectiveness. Today’s consumers are more savvy than ever and these empowered consumers are...
Get on the Same Page with Your Sales Team
A company’s sales team often creates the very first interactions that an organization has with future clients. Not only that, these exchanges are usually one of the most impactful within...
Broncos Super Bowl and Colorado Tourism
In Part One of this two part series, Gabriel Cohen, Monigle’s Chief Marketing Officer, discusses the impact of the Denver Broncos’ Super Bowl berth on tourism branding and marketing. It’s...
A Holiday Sweater With Your Name On It
Over the past year, we have had the pleasure of working with Avista Utilities to develop their new brand identity. Located in the Pacific Northwest, Avista is an energy production,...
Turning the Ordinary ATM into an Icon
Making a trip to the ATM can be just about as mundane as tying your shoes or brushing your teeth, right? As bank customers we don’t expect much except to...
Ten Minutes With John Dohner
John Dohner has been with Monigle a whopping 22 years. In his time here he’s held various roles, worked on countless clients and could undoubtedly divulge an embarrassing tale or...
Touchpoint Inequality and Branding the Bathroom
The Cintas Corporation announced recently its new signature series of customized restroom dispensers geared toward extending a company’s brand identity to the bathroom. For Cintas, this appears to be a...
Why Our Website is Responsive
Consider for a moment where you get your content. Do you sit with your iPad in meetings or in front of the TV? At work you may be hooked to...
You Will Judge a Restaurant by its Cover
There’s a little restaurant space in the central business district on a main artery that runs into downtown Denver. Restaurant brands have come and gone here; few have lasted more...
An Authenticity Problem at JCPenney
You’ve been bleeding cash for more than a year, press on your brand has been critical (at best), your CEO is out the door, customers have departed in droves and...
Feed a Passion, Build a Brand
Whether you follow fashion, are an avid gym rat or just keep up with trends, chances are good that you have heard of SoulCycle, the hotter-than-hot cycling workout based in...