Category: Experience
What Happens When a 46-year-old Branding Agency Rebrands Itself?
Monigle’s transformation reflects the era of the assimilated brand leader. The variety and assortment of responsibilities that appear in the title of brand leaders has expanded enormously in the last...
Getting the Job Done: Applying a Customer-Centric Approach to Branding
As brand has become defined by the experience it delivers, I’ve noticed a more prominent focus on understanding what makes our customers tick, and taking a consumer-centric approach to decision-making....
[Q&A] VCU Health’s CMO Talks About Activating the Brand: Day Two and Beyond
Managing a brand change is no easy task. But, when done right, it can be an opportunity to propel the entire organization forward. For VCU Health, that meant unifying its...
Bank ATMs Are Getting a Face Lift: A New Customer Experience in Retail Banking
When Chemical Bank installed its very first ATM in 1969, it dispensed a fixed amount of money when a user inserted a special card. It was the first step in performing...
What’s a 50-Cent Hot Dog Got to Do With Customer Experience?
What does a 50-cent hot dog got to do with customer experience? Turns out...it has quite a lot to do with the customer journey for one Sweedish big box retailer....
JetBlue Mints Premium Brand Experience
Expedited check-in. Preferred baggage claim. Lie-flat seats. Non-stop entertainment. Small plates inspired by a New York restaurant. Full-bottle wine service. A free amenities kit from Birchbox. Sounds like a first-class...
3 Trends Health Care Strategists Can’t Afford to Ignore in 2016
Through our extensive work with a variety of health care organizations across the country, we’ve consistently come across trends health care brand leaders can’t afford to ignore. Here are a...
Open Some Holiday Cheer with Us
This year at Monigle we decided to celebrate the holidays by saying “cheers” to our clients and friends. From ideation to design to production, our holiday gift this year was...
Can Branding Agencies Survive? Monigle Joins Branding Magazine’s Roundtable
Branding agencies are under attack. The neat demarcation of a brand agency’s place in the world has always been a fantasy, and advertising agencies have always been quick to seize a...
REI Places Brand Value Ahead of Profit
Black Friday has come to be known as the one day a year when shoppers’ appetites for retail goods match their craving for Thanksgiving turkey. For many, it came as...
Best-Laid Brands: Tackling an International Sign Conversion
It’s business as usual when a global brand like General Electric (GE) takes on a sign conversion program at one of its many facilities in China. It’s the world’s most...
How Nike Beat Adidas at the Women’s World Cup
The Women’s World Cup is still fresh on everyone’s mind; people continue to beam with USA pride as the US Women’s National Team brings home the FIFA trophy, inspiring young...