Category: Branded Environments
Integrating Brand Elements into Physical Space to Elevate Experience
Physical space: the ultimate vehicle for building brand experiences Physical space is a powerful medium. In our first installment, Bringing Brand to Life in Physical Spaces, we discussed how these...
Bringing Brand to Life in Physical Spaces
Moving beyond the typical into the physical In order to grow and drive your business successfully, you have to do more than just elevate a single touchpoint or speak to...
Building A Strong Brand Experience: Quest Diagnostics
When customers say they want a clean and efficient experience, it’s easy to miss delivering on other human needs like feeling cared for, supported and informed. No one can fault...
The New Spaces of Health Care
Exploring Changes that Deliver More Human Brand Experience By: Ashton Furgeson and Sam Tucker It’s more apparent now than ever before—health care is everywhere, and it needs to be....
Brains Behind the Brands: Meet Brandi Farley
Meet Brandi Farley Up next in Brains Behind the Brands is Brandi Farley, known around here for her go-get-it attitude and her intricate Halloween costumes (last year she won first...
Improving the Bank Experience, Branch by Branch
Even though many transactions can now be made virtually, the physical experience of the branch is still a critical element to banking. Given it’s such a vital component of many...
Brains Behind the Brands: Meet Jesse Dugan
In the latest edition of Brains Behind the Brands, we speak with visualization designer Jesse Dugan. Jesse takes an inventive approach to environmental design, with the goal of making it “more...
[Q&A] VCU Health’s CMO Talks About Activating the Brand: Day Two and Beyond
Managing a brand change is no easy task. But, when done right, it can be an opportunity to propel the entire organization forward. For VCU Health, that meant unifying its...
Bank ATMs Are Getting a Face Lift: A New Customer Experience in Retail Banking
When Chemical Bank installed its very first ATM in 1969, it dispensed a fixed amount of money when a user inserted a special card. It was the first step in performing...
Best-Laid Brands: Tackling an International Sign Conversion
It’s business as usual when a global brand like General Electric (GE) takes on a sign conversion program at one of its many facilities in China. It’s the world’s most...
The Timeless Clarity of Pictograms
In 1994 three speleologists unearthed the entrance of an unknown cave in southern France. Named after one of its three discoverers, “Grotte Chauvet” contains around 1,000 drawings and carvings. Created...
The Ultimate Trump Card: Brand Experience
The ABA Marketing and Retail Banking Conference is coming up next week, and we’ve begun to distill the key themes and issues that our clients have been discussing with us...
Brands and Signs, Part Two: Color, Lighting, Format
When bringing a brand to life, agencies and clients have a shared responsibility to develop a system that communicates to the customer on all levels. Enterprise Rent-A-Car, GE, and Bank...
Branded Environments and a Kit-of-Parts Solution
A flexible approach to deliver a consistent brand experience The core concept of developing a branded environment has been around for quite some time, but how is that accomplished? For...
Need to Know: Before You Begin Your Sign Program
Brand and Signs Part One: Name and Layout If you’ve ever been through a major brand refresh or rebrand you know how messy it can get. Beyond the project related...
The Biggest Bank Brand in the U.S. is Not Who You Think
Part 2 in our series on the changing world of retail banking Did you know that 7-Eleven is the second biggest bank in the country? For most people, that comes...
All About Solar Signage
Solar Signage You would think it is an easy decision to use solar energy to light a sign. The technology has come a long way in the last ten years....
The Future of Signage; Is It Looking Dim?
Is Signage Needed? The other day my family and I headed out to eat at a new restaurant. The establishment had a small, non-illuminated pedestrian level sign; even so, we...
KentuckyOne is Taking its Signage on a Road Trip
KentuckyOne Rebrand To build excitement for its high-profile rebrand, KentuckyOne Health is using its new signage as the centerpiece of a series of internal events that celebrate the change. From...
Applying Human-Centered Design in Branded Environments
Branded environments touch all of our senses, which is why designers strive to create meaningful connections between the heart and the mind. One way to establish this is through human-centered...
Flexible Brand Management Using Digital Signage
How a car rental company uses environmental branding and digital signage to gain a competitive edge. In 1946, during the earliest years of commercial aviation, Avis established the very first...
Use Brand to Better Navigate Your Environments
We often see superb examples of branded environments in retail and sports venues. Retailers that have a strong brand message incorporate finishes, materials, displays, imagery, and lighting to intuitively lead...
Get on the Same Page with Your Sales Team
Sales Team Impact on Your Brand A company’s sales team often creates the very first interactions that an organization has with future clients. Not only that, these exchanges are usually...
Turning the Ordinary ATM into an Icon
Making a trip to the ATM can be just about as mundane as tying your shoes or brushing your teeth, right? As bank customers we don’t expect much except to...
Ten Minutes With John Dohner
Meet John Dopher John Dohner has been with Monigle a whopping 22 years. In his time here he’s held various roles, worked on countless clients and could undoubtedly divulge an...
Touchpoint Inequality and Branding the Bathroom
Branding in the Bathroom The Cintas Corporation announced recently its new signature series of customized restroom dispensers geared toward extending a company’s brand identity to the bathroom. For...
You Will Judge a Restaurant by its Cover
There’s a little restaurant space in the central business district on a main artery that runs into downtown Denver. Restaurant brands have come and gone here; few have lasted more...