Category: Visual Identity
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Creating A New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...
Renaming Your Brand Stress-free
Renaming your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization makes....
How to know when your design needs design
The world around us is constantly evolving. From new fashion trends to technological advancements to drastic culture shifts, change is happening at a faster rate than ever before and with...
Monigle in the news: LCMC Health & Catholic Health win Healthcare Advertising Awards
Congratulations to our clients LCMC Health and Catholic Health for their recognition in the 39th annual Healthcare Advertising Awards!
The Timeless Clarity of Pictograms
In 1994 three speleologists unearthed the entrance of an unknown cave in southern France. Named after one of its three discoverers, “Grotte Chauvet” contains around 1,000 drawings and carvings. Created...
Brand Architecture: More Than Just a Clean-Up Job
We hear it all the time – “can you guys help us clean up our brand architecture?” or “our logo system is a mess; we need some brand architecture help.”...
Brand Architecture: More Than Just a Clean-Up Job
We hear it all the time – “can you guys help us clean up our brand architecture?” or “our logo system is a mess; we need some brand architecture help.”...
Outdoor Retailer Observations: Your Culture is Always on Display
Recently we’ve been talking quite a bit about organizational culture. From differentiating culture, strategy, and engagement to examining the evolving relationship between brand and culture, clearly, we care about what unites employees within an organization’s walls....
Monigle Perspective: Design-Worthy Brands of 2019
Good design is everywhere. You no longer have to go on an international expedition to observe an elusive stunning brand in its natural habitat. It has become expected for brands...
Public Service Credit Union Partners with Monigle to Reveal Canvas (press release)
Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...
PSCU to Canvas: The Story
Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...
Brains Behind the Brands: Meet Nina Janzon
Meet Nina Janzon Today we’re talking with Nina Janzon, a Creative Director who sees value in having a big-picture vision for how to visually bring brands to life, but also...
Sterigenics International Rebrands as Sotera Health
Sterigenics International has rebranded as Sotera Health Its three operating companies—Nelson Labs, Nordion and Sterigenics—will continue to maintain their current names. The new parent company name signals a more integrated...
A Fresh Take on Taste: IFF Launches Tastepoint by IFF
For more than a century, David Michael & Co. and Ottens Flavors developed innovative tastes for dynamic middle-market clients in all corners of the food and beverage industry — from coffee...
Five Brands Crushing The Holiday Season
As the holidays near, many brands turn their attention to capturing the holiday spirit, often tugging at the heartstrings of their consumers. But who does it best? This year, the...
Creating the Next Evolution of Design at Monigle: Q&A With New Executive Creative Director, Sean Coleman
Some may consider it unusual, even risky for an established branding agency like Monigle to hire an Executive Creative Director who hails from a non-traditional “purist” brand background to pioneer...
Behind the Scenes of a Rebrand: The Financial Forum Conference Live Brand Identity Makeover
How would you feel about seeing your rebrand unveiled for the first time live on stage at one of the industry’s biggest conferences (and with your COO sitting in the...
VCU Health Takes Home 2016 PRSA Award for Reputation and Brand Management
In recognition of its outstanding commitment to a new brand and evolution into a comprehensive system of care, we are thrilled that VCU Health was recently honored with the prestigious Commonwealth Award...
Brookwood Baptist Health Rebrand: Placing the Patient at the Center of Everything
Brookwood Baptist Health Rebranding The largest health network in Alabama was formed 5 months ago through a merger of the Brookwood Medical Center and Baptist Health System. They have now...
Advancing High Performance Health: Rebranding One of the Country’s Health Care Leaders
The American Medical Group Association (AMGA) was originally founded in 1949 when a number of physician leaders came together to investigate the ways in which they could better learn from...
Palladium Energy and ICCNexergy Cut the Cord
We take for granted how much our lives depend on batteries and how much they have evolved in the last decade. So much so, that it’s almost impossible to imagine...
Marketing and Design Additions Signal Growth in the Third Quarter
The third quarter has started remarkably well with two new team members joining us. From creative to marketing we continue to add talented, collaborative and global talent to our dynamic...
NAA Conference Takeaways
Branding: Challenges and Solutions Panel Takeaways Your brand is so much more than pretty logos and pretty words. Last week our CMO, Gabriel Cohen, had the opportunity to be part...
Brand New Territory: From Southeast Asia to America
In late 2013, I made the decision to move from Singapore to Denver. The choice to relocate to Denver was somewhat strategic: I wanted to experience a different kind of...
Brand Consistency Doesn’t Have to Mean Inflexibility
We often hear “It’s all about brand consistency.” Initially what comes to mind is a homogeneous and regimented look and feel. Something similar to the image below of Southwest Airline’s...
Lessons Learned from a Health Care Rebrand
At the recent Society for Healthcare Strategy and Market Development (SHSMD) Conference in San Diego, Don Stanziano, System Vice President for Marketing at Scripps Health, presented the following valuable lessons...
What Happens When Your Brand Identity Ends Up in Court
A cautionary tale of the value of Brand Identity Standards For the past 25 years, I have designed logos and design systems, and written and illustrated countless pages of graphic...
Monigle Announces Rebrand of HSA Bank [Video]
Managing Director Justin Wartell introduces Monigle‘s approach to HSA Bank‘s rebrand, including the path through which the brand’s new promise, Own Your Health, was created. Connect With Us...
Unifying Scripps Under a Master Brand Strategy
Scripps Health is one of the most highly regarded healthcare systems in Southern California, and one with a notable history. So, when research conducted in 2011 indicated that Scripps lacked...
Is Nothing Sacred in Logo Design?
Logo Design In a world where the mantra of most strong brands is dogged consistency, a great example of a brand showing that it is adaptable and experiential is Google....
Pink, Purple Brand Colors Approved (1 Night Only!)
The Colorado Biz Bash, or CoBiz Bash, put on annually by our client Colorado Business Bank, is a spectacular fundraiser. Each year the event features amazing talent—previous editions have showcased the...
This is a Generic Brand Video
Buzz words? Check. Abundant clichés? Yes. Stock images? Indeed. Brilliant? Absolutely. Which is why more than a few folks at Monigle have been chuckling over ‘This is a Generic Brand Video’ by...
Ten Minutes With Laurent Tschumy
Laurent Tschumy came to Monigle in October 2005 when he moved from Zurich to Denver. As a Creative Director on Monigle’s brand design team, Laurent leads and inspires his coworkers...
Challenge Commonly Held Beliefs
How to avoid Brand Botox and create authenticity Consistency in brand expression is critical, but what if our drive for consistency damages a brand or, at least, limits its potential?...
Build a More Emotional Story About Your Brand
Without people brands don’t exist. Building an emotionally compelling brand requires an authenticity and consistency that appeals to our human side. After all, emotions are what compel human beings—they drive how...
Handcrafted Logos
One of my first projects in my communication design major was to pick a typeface and trace it. Not just once or twice, but over and over again. When you...
Around the World for a Positive Brand
I’ve heard it takes one day per time zone to recover from the symptoms of jetlag. I’d love to know how that formula is adjusted when criss-crossing the globe in...