Category: Verbal Identity
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Humanspeak series: Part 2 – Brand storytelling
Storytelling is our most primitive, and still most effective communications tool. Stories help us influence, teach and inspire. Stories convey culture, history and values. Research shows our lizard brains light...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Humanspeak series: Part 1 – Meaningful conversation
In this new series, Humanspeak, we will provide insights into how to create more effective, compelling communications by humanizing the language of your brand. As human beings, we crave connection....
Renaming Your Brand Stress-free
Renaming your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization makes....
5 Tips to Instantly Improve Your Brand Voice
Just like logo and design systems tell your brand’s story visually, the way a brand writes, speaks and sounds is a fundamental part of your expression. A strong brand voice...
Creating A New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...
Monigle in the News: 13 Ways for a Company to Create and Cultivate a Strong Brand Voice
Our Managing Principal at Monigle, Justin Wartell, was featured in the Forbes article 13 Ways for a Company to Create and Cultivate a Strong Brand Voice. Let’s think about your...
Monigle in the News: 10 Tips For Ensuring Your Social Media Content Stays On-Brand
In a recent Forbes article, the Forbes Agency Council including our own Justin Wartell provided the Top 10 Tips To Ensure Your Social Media Content Stays On-Brand. Marketing on social...
How Peloton Came Unclipped: A master class in what happens when brand and empathy part ways
With the end of the year rapidly approaching, so begins a time for togetherness, giving thanks, and reflection. It also represents an advent of seasonal holiday adverts throttling us through...
Breathing New Life into Your Brand via Bots
Implementing a chatbot can be heroically successful by providing significant value to customers; however, it could also be a tragic failure, by missing a chance to further develop your brand...
PSCU to Canvas: The Story
Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...
Is Your Organization Speaking With One Voice?
Health care strategy leaders share 9 tips for achieving a unified brand According to research Monigle conducted prior to the recent AAMC-GIA National Professional Development Conference—with 50 attendees in marketing,...
Five Brands Crushing The Holiday Season
As the holidays near, many brands turn their attention to capturing the holiday spirit, often tugging at the heartstrings of their consumers. But who does it best? This year, the...
Creating the Next Evolution of Design at Monigle: Q&A With New Executive Creative Director, Sean Coleman
Some may consider it unusual, even risky for an established branding agency like Monigle to hire an Executive Creative Director who hails from a non-traditional “purist” brand background to pioneer...
A Branded Way With Words: Field Notes From the Former VP of Brand Management at Thomson Reuters
Which would you rather do? Ingest enzymes and nutrients to create energy or…enjoy a meal? They’re the same thing. Here’s another one: Allow someone to apply pressure to your scapulars...
VCU Health Takes Home 2016 PRSA Award for Reputation and Brand Management
In recognition of its outstanding commitment to a new brand and evolution into a comprehensive system of care, we are thrilled that VCU Health was recently honored with the prestigious Commonwealth Award...
NAA Conference Takeaways
Branding: Challenges and Solutions Panel Takeaways Your brand is so much more than pretty logos and pretty words. Last week our CMO, Gabriel Cohen, had the opportunity to be part...
Brand New Territory: From Southeast Asia to America
In late 2013, I made the decision to move from Singapore to Denver. The choice to relocate to Denver was somewhat strategic: I wanted to experience a different kind of...
Brand Consistency Doesn’t Have to Mean Inflexibility
We often hear “It’s all about brand consistency.” Initially what comes to mind is a homogeneous and regimented look and feel. Something similar to the image below of Southwest Airline’s...
Finding Your Brand Voice
We live in a world of tremendous excess: full-on branding sensorial assault at every turn. Brands that truly understand the consumer, and “speak” to them, are rare, but once in...
This is a Generic Brand Video
Buzz words? Check. Abundant clichés? Yes. Stock images? Indeed. Brilliant? Absolutely. Which is why more than a few folks at Monigle have been chuckling over ‘This is a Generic Brand Video’ by...
Challenge Commonly Held Beliefs
How to avoid Brand Botox and create authenticity Consistency in brand expression is critical, but what if our drive for consistency damages a brand or, at least, limits its potential?...
Build a More Emotional Story About Your Brand
Without people brands don’t exist. Building an emotionally compelling brand requires an authenticity and consistency that appeals to our human side. After all, emotions are what compel human beings—they drive how...
Storytelling
My first job was selling toilet paper. I was 6 years old and my dad referred to me as his “secret weapon.” I spent my Saturday mornings working at a...