Category: Verbal Identity
Creating A New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Renaming Your Brand Stress-free
Renaming your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization makes....
How Peloton Came Unclipped: A master class in what happens when brand and empathy part ways
With the end of the year rapidly approaching, so begins a time for togetherness, giving thanks, and reflection. It also represents an advent of seasonal holiday adverts throttling us through...
Breathing New Life into Your Brand via Bots
Implementing a chatbot can be heroically successful by providing significant value to customers; however, it could also be a tragic failure, by missing a chance to further develop your brand...
Public Service Credit Union Partners with Monigle to Reveal Canvas (press release)
Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...
PSCU to Canvas: The Story
Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...
How Parsley Health is Disrupting Health Care Branding
Everything about Parsley Health, from its brand to its business model, challenges what we’ve come to expect from health care organizations. Blending traditional medicine with the latest wellness trends, Parsley...
Sterigenics International Rebrands as Sotera Health
Sterigenics International has rebranded as Sotera Health Its three operating companies—Nelson Labs, Nordion and Sterigenics—will continue to maintain their current names. The new parent company name signals a more integrated...
A Fresh Take on Taste: IFF Launches Tastepoint by IFF
For more than a century, David Michael & Co. and Ottens Flavors developed innovative tastes for dynamic middle-market clients in all corners of the food and beverage industry — from coffee...
Is Your Organization Speaking With One Voice?
Health care strategy leaders share 9 tips for achieving a unified brand According to research Monigle conducted prior to the recent AAMC-GIA National Professional Development Conference—with 50 attendees in marketing,...
Empowering You to be Extraordinary: UCHealth Launches New Brand
Wouldn’t it be nice if health care services could fit into your life and schedule, not the other way around? Well, with UCHealth’s recent brand transformation, this idea is no longer...
Five Brands Crushing The Holiday Season
As the holidays near, many brands turn their attention to capturing the holiday spirit, often tugging at the heartstrings of their consumers. But who does it best? This year, the...
Creating the Next Evolution of Design at Monigle: Q&A With New Executive Creative Director, Sean Coleman
Some may consider it unusual, even risky for an established branding agency like Monigle to hire an Executive Creative Director who hails from a non-traditional “purist” brand background to pioneer...
A Branded Way With Words: Field Notes From the Former VP of Brand Management at Thomson Reuters
Which would you rather do? Ingest enzymes and nutrients to create energy or…enjoy a meal? They’re the same thing. Here’s another one: Allow someone to apply pressure to your scapulars...
VCU Health Takes Home 2016 PRSA Award for Reputation and Brand Management
In recognition of its outstanding commitment to a new brand and evolution into a comprehensive system of care, we are thrilled that VCU Health was recently honored with the prestigious Commonwealth Award...
Brookwood Baptist Health Rebrand: Placing the Patient at the Center of Everything
Brookwood Baptist Health Rebranding The largest health network in Alabama was formed 5 months ago through a merger of the Brookwood Medical Center and Baptist Health System. They have now...
5 Tips to Instantly Improve Your Brand Voice
Just like logo and design systems tell your brand’s story visually, the way a brand writes, speaks and sounds is a fundamental part of your expression. A strong brand voice...
Palladium Energy and ICCNexergy Cut the Cord
We take for granted how much our lives depend on batteries and how much they have evolved in the last decade. So much so, that it’s almost impossible to imagine...
NAA Conference Takeaways
Branding: Challenges and Solutions Panel Takeaways Your brand is so much more than pretty logos and pretty words. Last week our CMO, Gabriel Cohen, had the opportunity to be part...
Brand New Territory: From Southeast Asia to America
In late 2013, I made the decision to move from Singapore to Denver. The choice to relocate to Denver was somewhat strategic: I wanted to experience a different kind of...
Brand Consistency Doesn’t Have to Mean Inflexibility
We often hear “It’s all about brand consistency.” Initially what comes to mind is a homogeneous and regimented look and feel. Something similar to the image below of Southwest Airline’s...
Lessons Learned from a Health Care Rebrand
At the recent Society for Healthcare Strategy and Market Development (SHSMD) Conference in San Diego, Don Stanziano, System Vice President for Marketing at Scripps Health, presented the following valuable lessons...
Monigle Announces Rebrand of HSA Bank [Video]
Managing Director Justin Wartell introduces Monigle‘s approach to HSA Bank‘s rebrand, including the path through which the brand’s new promise, Own Your Health, was created. Connect With Us...
Unifying Scripps Under a Master Brand Strategy
Scripps Health is one of the most highly regarded healthcare systems in Southern California, and one with a notable history. So, when research conducted in 2011 indicated that Scripps lacked...
Finding Your Brand Voice
We live in a world of tremendous excess: full-on branding sensorial assault at every turn. Brands that truly understand the consumer, and “speak” to them, are rare, but once in...
This is a Generic Brand Video
Buzz words? Check. Abundant clichés? Yes. Stock images? Indeed. Brilliant? Absolutely. Which is why more than a few folks at Monigle have been chuckling over ‘This is a Generic Brand Video’ by...
Challenge Commonly Held Beliefs
How to avoid Brand Botox and create authenticity Consistency in brand expression is critical, but what if our drive for consistency damages a brand or, at least, limits its potential?...
Build a More Emotional Story About Your Brand
Without people brands don’t exist. Building an emotionally compelling brand requires an authenticity and consistency that appeals to our human side. After all, emotions are what compel human beings—they drive how...
The Role of Social in Strengthening Verbal Identity
Starbucks Branding We all know the Starbucks story, don’t we? The brand created an entire vaguely-Italian vocabulary around their product experience. Tall, Grande and Venti, among other nomenclature, injects the...
Storytelling
My first job was selling toilet paper. I was 6 years old and my dad referred to me as his “secret weapon.” I spent my Saturday mornings working at a...