Category: Verbal Identity
Breathing New Life into Your Brand via Bots
Implementing a chatbot can be heroically successful by providing significant value to customers; however, it could also be a tragic failure, by missing a chance to further develop your brand...
Public Service Credit Union Partners with Monigle to Reveal Canvas (press release)
Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...
PSCU to Canvas: The Story
Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...
How Parsley Health is Disrupting Health Care Branding
Everything about Parsley Health, from its brand to its business model, challenges what we’ve come to expect from health care organizations. Blending traditional medicine with the latest wellness trends, Parsley...
Sterigenics International Rebrands as Sotera Health
Sterigenics International has rebranded as Sotera Health. Its three operating companies—Nelson Labs, Nordion and Sterigenics—will continue to maintain their current names. The new parent company name signals a more integrated and...
A Fresh Take on Taste: IFF Launches Tastepoint by IFF
For more than a century, David Michael & Co. and Ottens Flavors developed innovative tastes for dynamic middle-market clients in all corners of the food and beverage industry — from coffee...
Is Your Organization Speaking With One Voice?
Health care strategy leaders share 9 tips for achieving a unified brand According to research Monigle conducted prior to the recent AAMC-GIA National Professional Development Conference—with 50 attendees in marketing,...
Empowering You to be Extraordinary: UCHealth Launches New Brand
Wouldn’t it be nice if health care services could fit into your life and schedule, not the other way around? Well, with UCHealth’s recent brand transformation, this idea is no longer...
Five Brands Crushing The Holiday Season
As the holidays near, many brands turn their attention to capturing the holiday spirit, often tugging at the heartstrings of their consumers. But who does it best? This year, the...
Creating the Next Evolution of Design at Monigle: Q&A With New Executive Creative Director, Sean Coleman
Some may consider it unusual, even risky for an established branding agency like Monigle to hire an Executive Creative Director who hails from a non-traditional “purist” brand background to pioneer...
A Branded Way With Words: Field Notes From the Former VP of Brand Management at Thomson Reuters
Which would you rather do? Ingest enzymes and nutrients to create energy or…enjoy a meal? They’re the same thing. Here’s another one: Allow someone to apply pressure to your scapulars...
VCU Health Takes Home 2016 PRSA Award for Reputation and Brand Management
In recognition of its outstanding commitment to a new brand and evolution into a comprehensive system of care, we are thrilled that VCU Health was recently honored with the prestigious Commonwealth Award...