Blog
An independent agency goes global: Monigle joins the Worldwide Partners network
Press Release – DENVER – March 23, 2023 Monigle Associates has joined up with a global network of 70+ independent agencies, strengthening its offerings and ability to deliver impact worldwide.
How Financial Services brands can apply lessons learned from previous crises to meet today’s challenges
The financial industry is no stranger to crisis. From the 2008 financial crisis to the COVID-19 pandemic, financial brands have faced significant challenges that have tested their resilience and ability...
Brand Architecture series: 5 reasons to evaluate your Brand Architecture
Like the blueprint of your home, your brand architecture is a foundational piece of your company. At first glance, this element may seem so ingrained within the bedrock of your...
A better brand experience – for every team
Ask yourself a basic question: Do I need a software or a partner? How you answer has everything to do with your stakeholder experience.
Signage Series Part 1 – Discovery Phase
Managing a facility sign conversion through a merger or acquisition (M&A) can be challenging for most companies. This six-part series will walk you through Monigle's process for successfully navigating a...
Do robots understand brand challenges?
With AI tools on the rise, we decided to put ChatGPT to the test to see how in-tune the tool is with the modern day challenges of brand governance.
Brand architecture series introduction: 10 key steps to move from managing brand identity to creating experiences
A business’s portfolio is rarely a static set of products or fixed list of services. In fact, when it comes to a company’s roster of offerings, the only consistent factor...
Diving into the shifting mentality of modern Brand teams
Brand teams used to operate in a command and control fashion. Brand guidelines were tightly controlled, rarely updated, and the rules were rigid and inflexible, rooted more in giving orders...
Enabling a Consistent Brand Experience
Expectations for your brand have never been higher—and they’re coming at you from every direction. Customers need this. Employees want that. Shareholders demand the other thing. Your job is to...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Monigle in the news: Forbes’ 15 trends that will impact organizations in 2023
To ensure agencies will be agile enough to pivot and evolve as needed, proactively identifying the trends that promise to have a major effect on the industry this year is...
Humanspeak series: Part 2 – Brand storytelling
Storytelling is our most primitive, and still most effective communications tool. Stories help us influence, teach and inspire. Stories convey culture, history and values. Research shows our lizard brains light...
What it really takes for financial institutions to go digital
In case you missed it, we recently released our Humanizing Customer Experience Vol 2 report, in partnership with American Banker. Learn about the key national trends, attitudes and behaviors impacting...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Living at the Intersection of Brand Purpose and Culture
The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...
Embrace the messiness: Reflections on the 2022 SEGD Branded Environments conference
Alison More, our Senior Director of Experiential Design, attended the SEGD branded environments conference in NYC. For over 15 years, Alison has been focusing on the role environments play in...
For financial institutions, things just got (more) personal
We recently released our Humanizing Customer Experience Vol 2 report, the following article is derived from one of the key chapters of the report. Personalization as an experiential imperative is...
Linking brand to results: How, when and what
Ultimately, brand delivers sales. It’s the most obvious outcome. However, it is the most complex to find causality or correlations. Brand also impacts perceptions, word of mouth, and margins relative...
Monigle in the news: Infusing brand into physical space to build culture and community
Infusing brand into a space can help bring to life an organization’s core principles—its mission, vision, values, and personality—in a way that feels tangible and tactile for the employees who...
Humanspeak series: Part 1 – Meaningful conversation
In this new series, Humanspeak, we will provide insights into how to create more effective, compelling communications by humanizing the language of your brand. As human beings, we crave connection....
From competitors to collaborators, how financial institutions can adapt to a rapidly evolving landscape
In case you missed it, we recently released our Humanizing Customer Experience Vol 2 report, in partnership with American Banker. Learn about the key national trends, attitudes and behaviors impacting...
Monigle in the news: How healthcare leaders can drive change and make an impact
Recently, HealthLeaders interviewed Monigle’s own Justin Wartell about some of the latest findings in the Humanizing Brand Experience Vol 5 report. The report unveiled some of the key challenges healthcare marketing leaders...
Monigle reflection: SEGD wayfinding and placemaking
Connecting people to places through branding, environments, communication, and experiences is what Monigle’s Environmental team does daily. But as good as we are, it’s important to participate in discussions that...
Why join the Humanizing Brand Experience movement?
Check out the reasons healthcare organizations should join the Humanizing Brand Experience movement and get a sneak peek of expectations for our Volume 6 report. Our first five annual Humanizing...
Abandon Digital Asset Management – It’s time for Brand Asset Management
Historically, brands had time to develop guidelines and assets slowly. Time was available to cure them. Digital asset management (DAM) systems grew in this environment. Assets were seen as...
Exploring the future of Brand Architecture
The traditional definition of brand architecture is structured, technical, and all about keeping things as buttoned-up as possible. But as brands have evolved, so have the questions, consumer needs, and...
Monigle in the news: Touch Point Podcast – Who really is our healthcare audience?
Our Managing Principal at Monigle, Justin Wartell, joined the Touch Point Podcast, a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and...
Are we building brands, or are we building cultures?
The evolution of the term “brand” has been gradual. Originally a way of staking claim to your property or creations (think livestock and paintings) – for years, branding was perceived as simply a name or a visual identity. And...
What is the Difference: DAM system vs. BAM system?
Find out which system is right for you and your company: a Digital Asset Management (DAM) system, or a Brand Asset Management (BAM) system It’s no secret: Digital Asset Management...
Henry Ford Health Marketing and Experience lead shares takeaways from rebrand experience
Heather Geisler didn’t start off in healthcare. Most of her career has been spent considering storytelling through different lenses: politics, journalism, and hospitality. In each of these roles, she worked...
Your Brand Scorecard – Part 2: 20 questions for clarity
We have developed our report card for brands– to produce your scorecard, rate each of the 20 items below on a scale of one to five, with five being best...
Renaming Your Brand Stress-free
Renaming your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization makes....
The Seven Deadly Sins of Brand Activation
Why do most rebrands fail to reach their full potential? Once a brand is defined, the hard work of bringing it to life through activation begins. Brand activation is the...
Your Brand Scorecard – Part 1: A two-dimensional concept
Brand managers often use primary research to track and assess brand performance. While this approach is good for understanding the external dimensions of brand performance, it overlooks an equally important...
How to know when your design needs design
The world around us is constantly evolving. From new fashion trends to technological advancements to drastic culture shifts, change is happening at a faster rate than ever before and with...
Monigle in the news: Advisory Board shares takeaways from Monigle’s Humanizing Brand Experience report
Advisory Board, a leading healthcare publication that identifies the top challenges that leaders are facing and provides insight to support them, recently featured Monigle in an article. The article highlights...
The building of a Brand Center – Part 3: A new mindset
A brand center is a content-rich, concentrated version of a typical brand website. It puts a brand lens on the user experience for specific tasks and relevant content.