Creating A New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not…
Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 2
If you haven’t already, please check out Part 1 of this two-part series. Your…
Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 1
“Level with us…do we really need to change our company’s name?” At Monigle, it’s a…
Sustainable Meaningful Differentiation
More than any other time in history, marketers and executive teams are wrestling with how…