Building your M&A framework: Your checklist for successful brand integration
When anticipating the stressors of a merger or acquisition, most executives assume the biggest headaches…
Convergence is the key to cultural effectiveness
It’s widely accepted that an organization’s culture is comprised of shared values, underlying perceptions, feelings…
The Future of Healthcare Brand Experience: Unveiling the 2025 Most Human Brands & Emerging Trends
Beyond the swoosh: Leading with purpose at Nike and beyond
Engineering Intel’s brand from the “Core” up
The brand you’ve never heard of: How Minerva Project is disrupting education
Bridging the health and wealth divide
Think big, start small: NetApp’s brand evolution
The power of humanizing brand tracking research
For some, brand tracking has fallen out of fashion. In a time where marketeers are inundated with data and performance metrics, the thought of another report and the investment required for ongoing primary research in your market can be too much. Bad memories of being burned from past brand tracking studies that didn’t engage internal stakeholders and simply didn’t garner insights linger long in the mind.