The blueprint for converting brand guidelines into AI-ready systems
Your brand guidelines were built for humans. That’s the problem. Traditional brand books assume shared…
AI and brand: The data dilemma
Most brands rushing into AI are walking into a trap they don’t see coming. There’s…
Renaming Your Brand Stress-free
Renaming your brand is one of the toughest, most complex and important things that you can do. You can bet that…
What Reassurance Means for Brands in the COVID-19 Era
Part of the Humanizing Brand Experience Insights Series By: Mike Maio – Associate Director of…