Rebranding a Health Care Giant

New York’s largest private employer and health system, which was created through a merger almost two decades ago, has rebranded. As of September 2015, Northshore-LIJ became Northwell Health. The rebrand represents a 7+ year journey to reach broader audiences, unify 21 hospitals and thousands of employees, and simplify a brand promise that had become complex amidst a cluttered portfolio.

Examples of Northwell Health Brand in Action

Justin Wartell, Monigle’s Managing Director provided a behind the scenes look at the project in an interview published in Becker’s Hospital Review and featured in the video above.

Learn more about the Northwell Health rebrand story:


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June 14, 2016 By Monigle