Tag: Research
Lessons Learned from a Health Care Rebrand
At the recent Society for Healthcare Strategy and Market Development (SHSMD) Conference in San Diego, Don Stanziano, System Vice President for Marketing at Scripps Health, presented the following valuable lessons...
Brand Tracking Research Leaves Gaps Essential to Action
Brand Tracking Research Marketplaces change fast―and consumers’ opinions change even faster. In order to stay ahead of this furious pace, it is essential for brand owners to keep a pulse...
The Five Steps to Brand Development
Key audience research and the analysis of business plans, marketing communications, customer contact practices, and employee attitudes and capabilities form the basis for developing effective branding. As such, the primary...
Sustainable Meaningful Differentiation
More than any other time in history, marketers and executive teams are wrestling with how they can make meaningful connections with the people who matter to them and sustain the...
What Benefits do Consumers Expect from Health Care Systems? [Infographic]
At Monigle, we are seeing firsthand how health care systems are changing healthcare for the better. Our research shows that―given a choice―consumers are 69 percent more likely to seek care...