Tag: Brand
Aligning business, brand, and culture to rebuild trust in the tech industry
Trust is one of the most valuable assets a company can have. It allows us to establish a loyal customer base, attract top talent, and gain a competitive advantage in...
How To Build a Customer Experience Map
The march towards consumer-driven choices in health care and the retailization of the industry shows little sign of abating. This means brands take on an increasingly important role; and brands...
Top 8 Brand Building Lessons from Hollywood
In the Quentin Tarantino movie, Once Upon a Time in Hollywood, Trudi Fraser asks Rick Dalton what the story is in the book he is reading. He gruffly responds that...
Brains Behind the Brands: Meet Brandi Farley
Meet Brandi Farley Up next in Brains Behind the Brands is Brandi Farley, known around here for her go-get-it attitude and her intricate Halloween costumes (last year she won first...
5 Standout Brands of 2017
Lots of brands made lots of noise this year, for reasons good and bad. Some stepped fearlessly into controversy and were roundly praised; others found themselves reluctantly embroiled in it....
After 13 years, Deloitte undergoes a Brand Refresh
Deloitte Brand Refresh Yesterday was a momentous day for one of the largest professional services firms in the world as Deloitte, for the first time in thirteen years, launched a...
JetBlue Mints Premium Brand Experience
Expedited check-in. Preferred baggage claim. Lie-flat seats. Non-stop entertainment. Small plates inspired by a New York restaurant. Full-bottle wine service. A free amenities kit from Birchbox. Sounds like a first-class...
A Merger of Equals: 5 Brand Questions for Dow-DuPont
The merger of Dow Chemical Co. and DuPont Co. will bring together two of America’s oldest corporations into a $120 billion behemoth. The deal is just another example of the recent wave of mega-mergers...
Coca-Cola Gets Coal in its Stocking
Coca-Cola Ad Mistake Coca-Cola has traditionally been a brand that touches hearts and creates a warm connection, especially at this time of year. Many of Coke’s campaigns are pretty memorable....
Can Branding Agencies Survive? Monigle Joins Branding Magazine’s Roundtable
Branding agencies are under attack The neat demarcation of a brand agency’s place in the world has always been a fantasy, and advertising agencies have always been quick to seize a...
The Emancipation of Health Care Consumers
The consumerization of health care is close to reaching a tipping point. Advancements in smart medical devices have provided patients with unprecedented access to their health data, and the Web...
Brand as Culture: Create Something to Believe In
How reframing brand as culture can jump start employee engagement Creating a meaningful brand in today’s hyper-competitive market is challenging. Marketers are increasingly forced to create new strategies in order to...
Glenn Monigle: A History
Monigle Associates Inc. was founded in 1971, but what’s the story behind founder Glenn Monigle? In his own words he tells his story in response to many inquiries from staff....
Need to Know: Before You Begin Your Sign Program
Brand and Signs Part One: Name and Layout If you’ve ever been through a major brand refresh or rebrand you know how messy it can get. Beyond the project related...
Clients Win 8 eHealthcare Leadership Awards
2014 eHealthcare Leadership Awards – Client Winners On November 5th, identityManager® sites received eight awards at the 2014 eHealthcare Leadership Awards. The winners were selected from over 1,000 entries at...
The Seven Keys to a Successful Rebrand
Why a rebrand should be viewed as a symbol of change, not a change of symbol In today’s world, it seems as if companies are going through some level of...
How Brand Architecture Can Help Drive Growth
Recently, we posted about Brand Architecture as a part of our Brand Dictionary series, which explores the basic elements of branding. In this entry we do a deep dive to...
The Five Steps to Brand Development
Key audience research and the analysis of business plans, marketing communications, customer contact practices, and employee attitudes and capabilities form the basis for developing effective branding. As such, the primary...
Brand Impact
How Sharia law is taking a bite out of a major brand The Dorchester Collection, one of the world’s most high-end hotel brands, is experiencing what we call a brandtastrophe this week....
Pink, Purple Brand Colors Approved (1 Night Only!)
The Colorado Biz Bash, or CoBiz Bash, put on annually by our client Colorado Business Bank, is a spectacular fundraiser. Each year the event features amazing talent—previous editions have showcased the...
Sustainable Meaningful Differentiation
More than any other time in history, marketers and executive teams are wrestling with how they can make meaningful connections with the people who matter to them and sustain the...
Build a More Emotional Story About Your Brand
Without people brands don’t exist. Building an emotionally compelling brand requires an authenticity and consistency that appeals to our human side. After all, emotions are what compel human beings—they drive how...
What are your Brand Priorities this Year
Marketers like to know what their peers are working on and what challenges they are grappling with. At the start of the year we asked clients to outline their top...
Reach Across Silos to Work More Collaboratively
By Jennifer Rivas and Lydia Govinden Reaching across silos to work more collaboratively is much easier said than done. It means treading into uncertain waters where we feel we lack...
Develop a More Compelling Case for Brand Investment
For many of us across the country whose fingers and toes are still thawing after the latest arctic blast, the thought of walking out to the backyard in August wearing...
Get on the Same Page with Your Sales Team
Sales Team Impact on Your Brand A company’s sales team often creates the very first interactions that an organization has with future clients. Not only that, these exchanges are usually...
Improve How Associates Live the Brand
The other day I exchanged a gift at Nordstrom, which, of course, is renowned for its impeccable customer service and powerful brand. The experience was as expected ― beautiful merchandising,...
Don’t Give Away Your Brand!
Marketers can use brand valuation to monetize and protect their brand investments The return to growth in mergers and acquisitions, and the surge of new partnerships and co-branding efforts across...
Monigle Wins Six eHealthcare Internet Awards
On November 6th, Monigle’s identityManager® sites received 6 awards at the 2013 eHealthcare Internet conference in New Orleans. Over 1,100 entries are submitted each year and judged by a panel...
Three Questions For Così’s New CEO
Once again, popular restaurant chain, Così is in the news. On paper, the 17-year-old 130-plus-location company appears popular, but I’m really using the term lightly. Their fourth CEO since 2011,...