In this new era of healthcare, creating a deeper, more human connection with consumers is paramount. The new Humanizing Brand Experience Vol 7 report, informed by more than 26,000 consumers, provides a clear definition of what people want from health, care and wellness organizations and a clear roadmap to create a more human relationship.

Watch this webinar to hear highlights from Humanizing Brand Experience Vol 7, the playbook that unlocks opportunities you can leverage today and tomorrow to drive business, brand, experience, and culture change in your organization. We’ll dive deep into the new study results including national healthcare trends and implications. Plus, we’ll reveal the full brand rankings of over 200 of the most human brands.


Grant Mason
Executive Director, Insights

Dave Middendorf
Executive Director, Health, Care and Wellness

In this webinar, you’ll: 

  • Understand key national trends around consumer engagement , systemness, access, generational shifts, personalization, wellness, listening, and more
  • Dig into the Intellectual, Emotional, Sensorial, and Behavioral dimensions and top attributes that are proven to drive consumer choice and advocacy
  • See the rankings of the top 200+ most human brands
  • Examine implications and key takeaways to help you prioritize your efforts for maximum impact