All around the world, populations are coming out in force to recognize the extraordinary efforts of health care professionals. The challenge is; how do we make it easy for people to show their appreciation and recognition, and how do we get these messages in front of worn out front-line workers who are too busy to check their phones to give them a boost.
UCHealth is a shining beacon of applying a coordinated, coherent strategy using principles of brand, experience design and creativity.
Peyton Manning says Thank You to UCHealth
Relationships and sponsorships with influencers create reach and model behavior
Shared on Linkedin
Assets were designed to make it easy to share and spread
Walkway into hospital
Messages are written on the path from employee parking lot to hospital to give a boost at start and end of shift
Executives bolstering 1:1 recognition
Executives are in the medical facilities recognizing individuals.