Activation
Make it real.
Put your brand to work in the real world.
In today’s increasingly tangled world of digital and tangible experiences, it is vital to ensure that your new brand translates across every variable. The only way to do that is to make sure your team is equipped to deliver and evolve your brand at launch and beyond. It’s a big task—but we’ve got your back.
Launch
Launch is a symbol of change, not a change of symbol. As a pivotal moment in any brand’s history book, creating and executing a successful launch is much more than just a reveal of what’s to come. It’s about setting the stage for sustained engagement—from Day One to Day Two. We take careful consideration of business and brand objectives, keep a firm eye on the audiences we need to captivate, and engineer impactful pre-, during, and post-launch tactics to create a holistic experience that will leave a lasting impression.
Implementation
Implementation is all about transitioning a look and idea into the hard-working touchpoints that represent your brand on a daily basis. From the launch day collateral to everyday templates, these are the pieces that work to reinforce the brand. We start by testing all design elements of your brand in real-world print and digital scenarios to define the range and limits of the design before it’s put into application. With that information, we build the templates and materials that will be the foundation your brand will be built on.
Conversion
After the foundational templates and materials are created in the implementation phase, we work with your internal marketing and design teams to convert all of your print and digital materials to your new brand look and feel. But, this phase is more than just converting a handful of materials. It’s about making sure your teams have all of the necessary tools, guidelines, and information to successfully represent your brand and evolve it to your organization’s ever-changing needs.
Program Management
Brand leaders often have to manage and coordinate many different agencies and timelines through significant periods of change, requiring an immense amount of expertise and time that most people don’t have. As experts in activating and implementing brands, we act as your central hub to oversee the full program and manage all partner timelines. We ensure that all dependencies are taken into consideration, partners are aligned and informed, efficiencies are maximized, and most importantly, we make your life easier knowing that everything is being taken care of.
Signage Conversion
We design and help implement large scale brand conversion programs from A to Z. We develop comprehensive sign families, design control drawings, and site-specific recommendations to ensure consistency of execution and the highest quality end-product.