Archives: External Resources
Becker’s Healthcare: 4 reasons consumers choose healthcare systems
Consumers used to want a health system that was convenient, but now other facets such as patient data access, range of specialists, hospital resources and physician communication are growing in...
Branding during the great resignation – Part ll: Personal and system accountability
The harsh reality of bad management shows up in the news and stock prices, quickly. To minimize brand failure, two forms of accountability are required: Personal and Systemic
Unlocking value through brand ecosystems: The new standard
Out of the top 7 most valuable companies in the world, 6 of them (Apple, Alibaba, Amazon, Alphabet, Facebook, and Microsoft) are companies that have built brand ecosystems. We identify...
How to Connect with Consumers: Why Branding in Healthcare is More Important Than Ever
A simple message, buy-in from leadership and stakeholders, and respect for the consumer are all components of a successful brand strategy to connect with consumers.
Look Beyond the Marketing Department: Creating Effective Brand Experiences is Everyone’s Responsibility
Managing director, Justin Wartell, recently sat down with FierceHealthcare to discuss how health care branding is changing. Hear why brand and experience is everyone's responsibility and why HR leaders, in...
What’s Your Brand Governance Style?
We all agree it's time to stop playing brand cop, but what are we moving toward? After conversations with brand leaders, we’ve identified eight new styles on the rise.
In a World of High-Tech Banking, High-Touch Still Matters
Due to consumers’ ever-present hunger for interpersonal, emotion-rich interactions, banks with branches have an advantage over their digital-only competitors.
EMHS to Rebrand as ‘Northern Light Health’
The name change reflects Eastern Maine Healthcare Systems' shift toward an integrated health delivery organization with coordinated statewide offerings.
How System Execs, Strategists Rebranded Wellmont-MSHA Into Ballad Health
Becker's Hospital Review gets the inside story behind how two Appalachian systems took inspiration from regional culture to join together and create the newest name in health care.
Infographic: 7 Ways to Unlock Brand Value Through Your Brand Center
Open the door to powerful new possibilities. Take your DAM beyond basic asset management and make it a strategic resource for your brand.
Is Custom Brand Tracking Worth the Cost?
Are you struggling to evaluate the pros and cons of syndicated and custom tracking? Consider these factors when evaluating what's right for your brand.