COVID-19: A Catalyst for a More Human Experience.
This is healthcare’s moment. The core elements of brand experience have been magnified by the pressure COVID-19 has put on the healthcare industry. Health care marketers now have the best opportunity to shape and lead the dialogue on a more human experience for their organization.
Key Takeaways from this webinar:
- What’s working and what isn’t in advocating for change internally and externally
- Connect data-driven insights to real-world actions by leading healthcare systems
- Understand and action off the trends that are here to stay
- Real-world examples from your industry-leading health care colleagues
In our third year of this groundbreaking study and report, we’re excited to deliver our most comprehensive report to date—with insights from 25,000 consumers and the rankings of over 170 health care brands.
The third edition is the deepest dive yet into the consumer mindset. Among the big new areas of exploration this year—the addition of two new dimensions of experience, a comprehensive ranking of 179 brands across 52 markets, three trust-building strategies, and a summary of the five key implications.
Now, more than ever, this new research will better equip health care brand and experience leaders to build more human brands in the face of rapidly-changing environments and consumer expectations in the face of a COVID-19 world.
For a personalized take on the COVID-19 implications to the study and report, please sign up for a complimentary Executive Summary presentation.