Developing the Microsoft Expression
Product visual systems
Microsoft had a strong set of identification based equities, however, the expression did not allow for stretch to all products and initiatives, and did not allow for storytelling with deeper emotional connection.
We created a tonality spectrum that allowed us to build identities and initiatives that are inherently Microsoft but allow for differing expression for different purposes.
Our brand is alive with emotion. It lives and breathes. It draws you in. Creating a feeling of intimacy and closeness.
Our brand is dynamic. It energizes and activates. Excites and ignites. Creating a feeling of optimism and potency.
Our brand is rich and layered. It heightens your awareness and deepens your perspective. Creating a sense of magnitude and scale.
Our ever-growing capabilities mean that we are continually advancing how we help our clients to deliver powerful experiences, create purposeful cultures and tell compelling stories. The net result is human brands that move people.
Looking to learn more about some the latest work we’ve done and any opportunities for your brand? Engage with us – we’d love to chat!