Merger and Acquisition Series
An M&A can mean many different things for brands, employees and audiences. In our M&A series we dive into what problems will likely arise, what issues you may face, and potential considerations, tips, and solutions you can use to help keep things organized and aligned.
Part 8/11: Telling the Bigger Story
If you haven’t already, please check out the earlier pieces in this series. Throughout this series, we’ve discussed many of the challenging elements of executing an M&A rebrand. But today,...
Part 7/11: Putting Culture First During M&A
If you haven’t already, please check out the earlier pieces in this series. In today’s world, it’s impossible to separate the brand from culture. How an organization’s people act, come...
Part 6/11: Determining the Degree You Need to Signal Change
If you haven’t already, please check out the earlier pieces in this series. An M&A can mean many different things for brands, their employees, and their audiences. Sometimes, it means a fresh...
Part 5/11: Using Data to Reduce Subjectivity During an M&A
If you haven’t already, please check out the earlier pieces in this series. As the saying goes, knowledge is power. The more you know about the different audiences and organizations...
Part 4/11: Establishing the Team and Process During an M&A
If you haven’t already, please check out the earlier pieces in this series. Welcome back, M&A-rebranders. Today we’re talking teamwork: because if one thing is certain during an M&A...
Part 3/11: Navigating Close Dates During an Merger & Acquisition Rebrand
In Part 3 of our ongoing series, we take you through a key planning stage: navigating close dates and the considerations you should take in evaluation and planning of the...
Part 2/11: Choosing the Right Name During M&A
If you haven’t already, please check out the earlier pieces in this series. Your name strategy should reflect your business strategy During M&A, one of the first questions on people’s...
Part 1/11: Intro to Merger & Acquisition Rebrand Series
Introducing Your 10-Step Playbook for M&A Rebrand Success A Merger and/or Acquisition (M&A) process is challenging on its own. Add a rebrand effort to the mix and you’ve got a...