Merger and Acquisition Series

In case you missed it, you can always go back and review every chapter of our full M&A rebrand playbook here.   Over the past year, we dove into the...

If you haven’t already, please check out the earlier pieces in this series.   Over the course of this M&A rebrand series, we’ve covered everything from selecting a name and...

If you haven’t already, please check out the earlier pieces in this series.   Experience defines how consumers engage with brand. It’s how your brand elements, employees, environments, products and...

If you haven’t already, please check out the earlier pieces in this series.   During any M&A, you will have to consider how to integrate and organize each party’s portfolio...

If you haven’t already, please check out the earlier pieces in this series.   Throughout this series, we’ve discussed many of the challenging elements of executing an M&A rebrand. But today,...

If you haven’t already, please check out the earlier pieces in this series.   In today’s world, it’s impossible to separate the brand from culture. How an organization’s people act, come...

If you haven’t already, please check out the earlier pieces in this series.   An M&A can mean many different things for brands, their employees, and their audiences. Sometimes, it means a fresh...

If you haven’t already, please check out the earlier pieces in this series.   As the saying goes, knowledge is power. The more you know about the different audiences and organizations...

If you haven’t already, please check out the earlier pieces in this series.   Welcome back, M&A-rebranders. Today we’re talking teamwork: because if one thing is certain during an M&A...

In Part 3 of our ongoing series, we take you through a key planning stage: navigating close dates and the considerations you should take in evaluation and planning of the...

If you haven’t already, please check out the earlier pieces in this series.   Your name strategy should reflect your business strategy During M&A, one of the first questions on people’s...

Introducing Your 10-Step Playbook for M&A Rebrand Success A Merger and/or Acquisition (M&A) process is challenging on its own. Add a rebrand effort to the mix and you’ve got a...